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13 Questions Marketing Should Ask the Sales Reps
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13 Questions Marketing Should Ask the Sales Reps

13 Questions Marketing Should Ask the Sales Reps

by Michael Martin on January 27, 2012 in Sales & Marketing Alignment

13 Questions Marketing Should Ask the Sales Reps

As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster.
If you’re going to develop…

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Video: What's Holding Back UK Marketers from Social?
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Video: What’s Holding Back UK Marketers from Social?

Video: What’s Holding Back UK Marketers from Social?

by Jesse Noyes on January 25, 2012 in Social Media
Video: What’s Holding Back UK Marketers from Social?

If you think everyone is jumping into social advertising, think again.
A recent survey of UK marketers at ad:tech London found that 66%…

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Why Your 2012 Marketing Plan Needs Tablets
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Why Your 2012 Marketing Plan Needs Tablets

Why Your 2012 Marketing Plan Needs Tablets

by Jesse Noyes on January 24, 2012 in Marketing Efficiency
Why Your 2012 Marketing Plan Needs Tablets

Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook?
If not, you might want to revisit that marketing plan.…

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The Phrenology of the Modern B2B Marketer
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The Phrenology of the Modern B2B Marketer [Illustration] #Funny

The Phrenology of the Modern B2B Marketer

by Joe Chernov on January 23, 2012 in Content Marketing
The Phrenology of the Modern B2B Marketer [Illustration] #Funny

We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase…

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Chart: Benchmarking Ourselves
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Benchmarking in Action [CHART]

Chart: Benchmarking Ourselves

by Egan Cheung on January 22, 2012 in Marketing Measurement
Benchmarking in Action [CHART]

Eloqua has a very data oriented culture.  Whenever possible, we make decisions only after asking “What does the data tell us?”.
With that in…

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4 Unproductive Sales Gripes Marketing Needs to Anticipate
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4 Unproductive Sales Gripes Marketing Needs to Anticipate

4 Unproductive Sales Gripes Marketing Needs to Anticipate

by Michael Martin on January 19, 2012 in Sales & Marketing Alignment
4 Unproductive Sales Gripes Marketing Needs to Anticipate

If enabling sales is one of your goals in 2012, then marketing is going to have ask the sales reps what they need.…

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Blogging Lessons from 317 Posts
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Blogging Lessons from 317 Posts

Blogging Lessons from 317 Posts

by Jesse Noyes on January 17, 2012 in Content Marketing
Blogging Lessons from 317 Posts

Why an arbitrary number like 317? Because that’s the number of posts we published in 2011.
We focus on quality here so churning out…

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Chart: Where Did Our Twitter Traffic Go?
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Chart: Where Did Our Twitter Traffic Go?

Chart: Where Did Our Twitter Traffic Go?

by Egan Cheung on January 16, 2012 in Social Media
Chart: Where Did Our Twitter Traffic Go?

Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011?
If so, you aren’t alone.  I was…

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