Most Recent Entries

 How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’

How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’

by contributor on May 22, 2013 in Lead Quality

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A different way to score leads – based on engagement.

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Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard

Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard

by Eloqua on May 20, 2013 in Marketing Efficiency
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Check your Modern Marketing self, and unlock the contents in our new Modern Marketing Essentials Library!

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How Do Your Contact Engagement Initiatives Stack Up? [CHART]

How Do Your Contact Engagement Initiatives Stack Up? [CHART]

by Joel Rothman on May 19, 2013 in Lead Scoring
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A breakdown of contact engagement frequency by industry.

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More Holes Than Swiss Cheese: Why Marketing Automation is Still So Controversial

More Holes Than Swiss Cheese: Why Marketing Automation is Still So Controversial

by Sylvia Jensen on May 17, 2013 in Marketing Efficiency
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The lowdown on this year’s Digital Cream Event in London, and a link to the Marketing Automation Trends briefing.

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4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013

4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013

by contributor on May 15, 2013 in Marketing Efficiency
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A highlight of some of the case study session’s most compelling takeaways for demand gen, sales, and marketing professionals.

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5 London Attractions to Enjoy During Eloqua Experience Europe

5 London Attractions to Enjoy During Eloqua Experience Europe

by Amanda Batista on May 12, 2013 in Marketing Efficiency
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Places to go and things to see while taking in London during Eloqua Experience Europe, 23-25, June.

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Are Your Marketing Campaigns Socially Active? [CHART]

Are Your Marketing Campaigns Socially Active? [CHART]

by Jody Mooney on May 12, 2013 in Social Media
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How smart marketers are using social media to capture attention and meaningfully connect.

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Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

by Eloqua on May 10, 2013 in Marketing Efficiency
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Eloqua scores kudos from the Software & Information Industry Association (SIIA)

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