Most Recent Entries

Marketers today swim in a sea of data…. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data

Continue reading

6 Tips From John Legend To Help Your Strategy “Get Lifted”

by Amanda Batista on July 17, 2014 in Marketing Efficiency

Believe it or not, before John Legend… became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He

Continue reading

Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

by Kevin Akeroyd on July 16, 2014 in Marketing Efficiency

The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic…

Continue reading

The Global State of the Mobile App and Push Notification Markets

by Steve Olenski on July 14, 2014 in Content Marketing

On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward… was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys

Continue reading

5 Ways to Humanize Your Online Communications

by Contributor Friendly on July 11, 2014 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently …

Continue reading

The State of B2B Lead Nurturing [New Benchmark Research]

by Contributor Friendly on July 9, 2014 in Lead Nurturing

Editor’s Note: Today’s post comes courtesy of Sean Callahan, marketing director at Bizo and editor of Digital Marketing Remix. He joined Bizo in 2012 …

Continue reading

6 Ways Marketing and IT Collaboration Boosts ROI

by Contributor Friendly on July 7, 2014 in Sales & Marketing Alignment

Today’s post comes courtesy of Jack Newton, Director of Outbound Product Management & Strategy for Oracle Social Cloud. He shares insights about …

Continue reading

5 Important Facts About Canada’s Anti Spam Legislation (CASL)

by Kevin Senne on July 1, 2014 in Email marketing

Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud.… 
July 1, 2014, the day

Continue reading