Most Recent Entries

How Well Do You Know Marketing Data? Take Our Quiz

by Sylvia Jensen on Friday, January 30, 2015 in Marketing Measurement

Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary...

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4 Promotion Strategies Used by the Best Business Bloggers

by Contributor on Thursday, January 29, 2015 in Content Marketing

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

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6 Steps to Ramp Up Trigger Marketing

by Sebastian Zentgraf on Wednesday, January 28, 2015 in Lead Nurturing

Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Are you finding...

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5 Ways to Differentiate Your Marketing Content

by Contributor on Tuesday, January 27, 2015 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where...

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What Marketers Need to Know About the Pinterest Update

by Cami Winding on Monday, January 26, 2015 in Social Media

With a projected valuation by investors at $5 billion, Pinterest, the image and discovery focused social media network, knew it was time to follow in the...

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5 Tips For Marketing Leaders To Bridge Organizational Silos

by Sylvia Jensen on Friday, January 23, 2015 in Marketing Efficiency

Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. The...

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The State of Marketing Technology in Asia

by Contributor on Thursday, January 22, 2015 in Marketing Efficiency

Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies...

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3 Lessons Marketers Can Learn From Social Apps

by Chloe Basterfield on Wednesday, January 21, 2015 in Social Media

Vine. WhatsApp. Tinder. Very different apps, doing very different things - most of them social. Surely nothing there is of interest to a professional marketer...

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