Most Recent Entries

The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?

by Contributor on Friday, October 24, 2014 in Marketing Efficiency

Editor’s Note: Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp, a content marketing platform used by companies to easily...

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What Sales & Marketing Can Learn From "Tommy Boy"

by Steve Olenski on Thursday, October 23, 2014 in Sales & Marketing Alignment

Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into...

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Matching Webinar Content to the Buying Cycle

by Contributor on Wednesday, October 22, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24, a cloud-based webinar platform. This post is Part...

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Tips to Amplify Your Lead Gen with Next Gen Social Data

by Contributor on Tuesday, October 21, 2014 in Social Media

Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux, CEO of, a next generation social media...

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5 Marketing Takeaways From Dreamforce 2014

by Cami Winding on Friday, October 17, 2014 in Marketing Efficiency

Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event.. The high-energy gathering...

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Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe

by Lauren Harper on Friday, October 17, 2014 in Marketing Efficiency

The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. Companies around the globe are beginning...

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Celebrate the 2014 Markie Award Winners!

by Amanda Batista on Thursday, October 16, 2014 in Marketing Efficiency

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners...

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F1 Racing and Data: The Developments, Challenges & Rewards

by Jonathan Riemer on Wednesday, October 15, 2014 in Marketing Efficiency

Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes.  First, there were the stimulating developments around...

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