Most Recent Entries

Move Beyond Sales With These Business KPIs

by Contributor on Friday, August 29, 2014 in Marketing Measurement

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...

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How To Chop Up Your Webinar Content

by Contributor on Wednesday, August 27, 2014 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Liz O'Neill, a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and...

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How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

by Contributor on Monday, August 25, 2014 in Marketing Measurement

Editor’s Note: Today’s post comes courtesy of Jessica Groopman (@jessgroopman), a Senior Researcher at Altimeter Group where she conducts research on disruptive...

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Share Your Marketing Success Story! Deadline For The Markie Awards Extended

by Amanda Batista on Friday, August 22, 2014 in Marketing Efficiency

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! Don’t fret if you’ve yet to submit your all-star story! The 2014 Markie...

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How Data Can Be a Competitive Weapon in Your Content Marketing

by Contributor on Wednesday, August 20, 2014 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “42 Rules of...

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ClickZ Conference Coverage: 3 Examples of Big Data in Action

by Lauren Harper on Monday, August 18, 2014 in Marketing Efficiency

We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the...

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The Role of Webinars in the Sales and Marketing Process

by Contributor on Friday, August 15, 2014

Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24, a cloud-based webinar platform.  Webinars have...

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The Modern Marketer’s Guide to Connected Customer Journeys [eBook]

by Amanda Batista on Thursday, August 14, 2014 in Marketing Efficiency

Organizations are striving to deliver consistent experiences but very few feel they are there yet. It’s a simple consideration for marketers, really. Not only...

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