Most Recent Entries

Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store.…

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Marketer’s Guide to Mobile Marketing Orchestration

by Kaila Garrison on July 28, 2014 in Marketing Efficiency

It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of…

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The Staying Power of BuzzFeed’s “What City Should I Actually Live In?” Quiz

by Contributor Friendly on July 24, 2014 in Content Marketing

Today’s post comes courtesy of Seth Lieberman, founder and CEO of SnapApp, a content marketing platform that gives marketers the power to …

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The Future of Social Marketing Automation is Here (And Improving)

by Contributor Friendly on July 23, 2014 in Social Media

Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers …

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What LinkedIn’s Acquisition of Bizo Means For Marketing

by John Stetic on July 22, 2014 in Marketing Efficiency

Congratulations, Bizo. You’re “In.”
Yesterday, LinkedIn… announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for

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3 Tips to Support Relevance in Your Marketing Communications

by Marguerite McNeal on July 22, 2014 in Marketing Efficiency

Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior…

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4 Tips For Data-Driven Glory: Insights From Interact 2014

by Courtney Buchanan on July 17, 2014 in Marketing Efficiency

Marketers today swim in a sea of data…. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data

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6 Tips From John Legend To Help Your Strategy “Get Lifted”

by Amanda Batista on July 17, 2014 in Marketing Efficiency

Believe it or not, before John Legend… became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He

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