Most Recent Entries

Modern Marketing Essentials Guide to Content Marketing [New eBook]

by Amanda Batista on Thursday, October 2, 2014 in Content Marketing

It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered....

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Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School

by Contributor on Tuesday, September 30, 2014 in Marketing Efficiency

Editor's Note: Today's post comes courtesy of Nikki Serapio, Manager of Marketing Community at Oracle. This week he’s reporting from Oracle OpenWorld – if...

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What Will Future Marketers Learn in School This Year?

by Steve Olenski on Monday, September 29, 2014 in Marketing Efficiency

If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they...

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Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency

by Amanda Batista on Thursday, September 25, 2014 in Marketing Efficiency

In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob, America’s largest hourly employment network...

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3 Ways to Use Data For More Strategic Customer Centric Marketing

by Amanda Batista on Wednesday, September 24, 2014 in Marketing Efficiency

In a “customer-centric” marketing environment, data becomes the glue and the foundation for ensuring that all marketing activity is effective. Being effective...

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The Impact of the Internet of Things on Marketing Attribution

by Contributor on Tuesday, September 23, 2014 in Marketing Measurement

Editor’s Note: Today’s post comes courtesy of Jessica Groopman, a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies....

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B2C, B2B and What They Can Learn From Each Other

by Steve Olenski on Monday, September 22, 2014 in Marketing Efficiency

There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move...

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3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]

by Amanda Batista on Friday, September 19, 2014 in Marketing Efficiency

The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to...

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