Most Recent Entries

5 Tips For Marketing Leaders To Bridge Organizational Silos

by Sylvia Jensen on Friday, January 23, 2015 in Marketing Efficiency

Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. The...

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The State of Marketing Technology in Asia

by Contributor on Thursday, January 22, 2015 in Marketing Efficiency

Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies...

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3 Lessons Marketers Can Learn From Social Apps

by Chloe Basterfield on Wednesday, January 21, 2015 in Social Media

Vine. WhatsApp. Tinder. Very different apps, doing very different things - most of them social. Surely nothing there is of interest to a professional marketer...

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3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)

by Nicole Campana on Tuesday, January 20, 2015 in Marketing Efficiency

The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. Perhaps you’re knee deep in event planning for...

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Data is In the Driver's Seat for Effective Cross Channel Marketing [eBook]

by Steve Olenski on Monday, January 19, 2015 in Marketing Efficiency

Yesterday we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing. The guide...

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Announcing the Content Pros Podcast and Episode 1 with Jay Baer

by Chris Moody on Friday, January 16, 2015 in Content Marketing

I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content...

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Recapping 2014 in Content Marketing

by Chris Moody on Thursday, January 15, 2015 in Content Marketing

We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge...

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4 Tips To Help Marketers Commit To Data Quality

by Tracy Milligan on Wednesday, January 14, 2015 in Marketing Efficiency

With 2015 upon us, it’s time to prioritze your top initiatives for the New Year.  It’s also a great time to reflect on what went well over the last 12 months...

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