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Why You're Going to Buy More Google AdWords [Chart]
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Why You're Going to Buy More Google AdWords #chartoftheweek

Why You’re Going to Buy More Google AdWords [Chart]

by Egan Cheung on February 26, 2012 in Digital Marketing

Why You're Going to Buy More Google AdWords #chartoftheweek

For those that were not already acutely aware, when Google introduced personal search last October, they also encrypted all search terms when concurrently…

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5 Steps for Creating a Viable Marketing Dashboard
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5 Steps for Creating a Viable Marketing Dashboard

5 Steps for Creating a Viable Marketing Dashboard

by Jesse Noyes on February 24, 2012 in Marketing Measurement
5 Steps for Creating a Viable Marketing Dashboard

Measuring website visits and clicks is no longer enough. Laura Patterson, President of VisionEdge Marketing, explains why a marketing dashboard will help track progress and gain credibility with the C-suite.

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How to: Mapping Content to the Buyer's Journey
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How to: Mapping Content to the Buyer’s Journey

How to: Mapping Content to the Buyer’s Journey

by Joe Chernov on February 22, 2012 in Content Marketing
How to: Mapping Content to the Buyer’s Journey

Eloqua’s @Jchernov and @ellehwoulfe explain how to map content marketing to the buyer’s journey in this @JESS3 designed presentation

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The What, Who and Why of Lead Scoring [Video]
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The What, Who & Why of Lead Scoring with @brianjcarroll

The What, Who and Why of Lead Scoring [Video]

by Jesse Noyes on February 21, 2012 in Lead Scoring
The What, Who & Why of Lead Scoring with @brianjcarroll

If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring.
But maybe you’re wondering what exactly lead scoring…

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Does Social Media Deliver More Traffic Than Email?
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Does Social Media Drive More Traffic Than Email? [CHART]

Does Social Media Deliver More Traffic Than Email?

by Jesse Noyes on February 19, 2012 in Email marketing
Does Social Media Drive More Traffic Than Email? [CHART]

There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it…

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How to Avoid Sending the Worst Sales Email
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How to Avoid Sending the Worst Sales Email

How to Avoid Sending the Worst Sales Email

by Jody Mooney on February 17, 2012 in Email marketing
How to Avoid Sending the Worst Sales Email

Has your inbox ever been plagued by a poorly made “sales email”?
You’re not alone.
Most of us have received one of those cringe-worthy…

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How to Balance the Content Marketing Equation
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Altimeter's @lieblink shows you how to (re)balance the #contentmarketing equation in this free report

How to Balance the Content Marketing Equation

by Joe Chernov on February 16, 2012 in Content Marketing
Altimeter's @lieblink shows you how to (re)balance the #contentmarketing equation in this free report

You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the…

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Facebook and Google Going Big on Online Display Ads
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Facebook and Google Going Big on Online Display Ads

Facebook and Google Going Big on Online Display Ads

by Jesse Noyes on February 15, 2012 in Digital Marketing
Facebook and Google Going Big on Online Display Ads

Think online display ads passe? Think again. Facebook and Google are pushing an increase in online display advertising.

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