Most Recent Entries

Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of, a social behavior platform that helps modern marketing organizations predict how customers …

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What LinkedIn’s Acquisition of Bizo Means For Marketing

by John Stetic on July 22, 2014 in Marketing Efficiency

Congratulations, Bizo. You’re “In.”
Yesterday, LinkedIn… announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for

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3 Tips to Support Relevance in Your Marketing Communications

by Marguerite McNeal on July 22, 2014 in Marketing Efficiency

Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior…

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4 Tips For Data-Driven Glory: Insights From Interact 2014

by Courtney Buchanan on July 17, 2014 in Marketing Efficiency

Marketers today swim in a sea of data…. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data

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6 Tips From John Legend To Help Your Strategy “Get Lifted”

by Amanda Batista on July 17, 2014 in Marketing Efficiency

Believe it or not, before John Legend… became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He

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Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

by Kevin Akeroyd on July 16, 2014 in Marketing Efficiency

The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic…

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The Global State of the Mobile App and Push Notification Markets

by Steve Olenski on July 14, 2014 in Content Marketing

On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward… was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys

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5 Ways to Humanize Your Online Communications

by Contributor Friendly on July 11, 2014 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently …

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