Based on feedback and talking to hundreds of Eloqua clients, I’ve created a list of 10 goals that every demand generation professional should focus on in 2010 to increase their marketing effectiveness. While these goals are aligned to Eloqua’s Demand Lifecycle™, they can be executed with or without any Eloqua product or service.
Each month I will blog in depth about one of the goals in depth. But first, the list:
1. Benchmark and assess for improvement in marketing effectiveness
2. Review the health of your database
3. Lead stage definitions – get in alignment with sales and implement in CRM and Eloqua
4. Implement lead scoring and make sure you are monitoring results
5. Identify manual processes and automate where appropriate
6. Track everything you possibly can, but only report on actionable data
7. Have fun with your campaigns
8. Identify MBOs that are jointly shared with sales
9. Document your marketing processes
10. Take inventory of your campaigns, update where appropriate
