17 Marketing Action Items in 140 Characters or Less

by Michelle McGinnis on Friday, October 28, 2011 in Marketing Efficiency

Today’s guest post comes courtesy of Marilyn Cox, Manager of Marketing Operations and Information Engineering at Cincom Systems. Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. We asked her to share some of her post-event action items and she generously obliges below.

How do you cram three days worth of content heavy conference information into digestible and communicable action items?

You tweet of course! Instead of writing out pages of notes that I would have to sort through and re-interpret, I found it more effective to tweet my takeaways throughout the 2011 Eloqua Experience conference sessions.  I forced myself to focus on 140-character (or less) “Elotweets”.

Back at Cincom Corporate Headquarters my marketing colleagues could follow along as I learned and begin to put some of these takeaways into place before I arrived back in Ohio. I now have 17 action items that I can easily refer back to, communicate forward, and build a 2012 marketing operations plan around.  Brilliant!  Some of these can be resolved quickly, others require more strategic thought, but all are valuable.

Elotweet #1: Add form fields for Twitter handle
Elotweet #2: Check out Klout cloud connector. Thanks for the tip @chadhorenfeldt
Elotweet #3: Download Social Media ProBook by @jchernov
Elotweet #4: Incorporate social media share buttons on campaign microsites & position campaign content as "sharable"
Elotweet #5: Didn't know you could add social media share links in emails. Need to start doing this.
Elotweet #6: Evaluate conversion rates throughout lead stage funnel.
Elotweet #7: Develop SLAs between sales and marketing for lead communication.
Elotweet #8: Launch sales enabling initiatives at the beginning of a quarter. Never at the end of a quarter!
Elotweet #9: Roll out initiatives to top performing sales reps. Everyone wants to mimic the top sales reps.
Elotweet s #10: Experiment with hybrid marketing, awareness & lead gen. Progressive profile forms then ungate content.
Elotweet #11: Set up sales as an information concierge. Help them be relevant and timely.
Elotweet #12: Meet with each sales rep to determine what alerts they would like, for who, and frequency.
Elotweet #13: Customize web alert header for sales. "Thanks to Eloqua you just got a hot lead".
Elotweet #14: Set up weekly ELMO reports. Review evaluate & measure against SLAs. Communicate results to sales leaders.
Elotweet #15: Find the bright spots.
Elotweet #16: Find the feeling behind the answer to change.
Elotweet #17: Tweak my environment to facilitate change.

Want to hear more? What are others saying about their Eloqua Experience?

Vanessa Bright has several blog posts about her experience you should read, especially her takeaways from day two of the event.

Dale Wolf shares an emotional moment he had speaking with Eloqua CMO Brian Kardon.

DeSheila Spann explains how Eloqua Experience helped her re-focus.

DemandGen Report provides a nice summary of happenings and highlights from the event.

Eloqua partner DemandBase share their favorite moments from the event.

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