There are a lot of really smart people out there. Below are 18 marketing-related comments made by 18 really smart people, each of which – the comment and the person – has caused me to revisit what I do and how I do it.
- Leadership must relinquish control, but not relinquish command. – Charlene Li, Altimeter Group (via SlideShare presentation)
- Less than 10% of word of mouth conversations happen online. –John Moore, Keller Fay Group (via Keller Fay blog)
- Content marketing is a commitment, not a campaign. – Jon Buscall, Jontus Media (via Jontus Media blog)
- Tech marketing needs a kick in the head. – Doug Kessler, Velocity Partners (via SlideShare presentation)
- Make no mistake, the future of business is now tied directly to whatever strategies and techniques work most effectively in a profoundly connected society. – Dion Hinchcliffe, Dachis Group (via Being Peter Kim blog)
- I am through discussing the definition of social CRM. – Paul Greenberg, consultant (via speaking engagement)
- The rule of 5 is that each and every content development undertaking should produce content assets that can be used at least 5 different ways. – Ardath Albee, Marketing Interactions (via Marketing Interactions blog)
- If your posts look more like “Dear Diary” than a magazine you would see at the newsstand, you’ve probably got a problem. – Jonathan Morrow, CopyBlogger (via CopyBlogger blog)
- Did you buy Old Spice when you ran out of deodorant? Just curious, no agenda. – Todd Defren, SHIFT Communications (via Twitter)
- Brands want to know “who’s saying something bad about me and how do I track the negative fall-out”. But the real power of social media is that your customers voluntarily share a wealth of data that can drive improvements to your business strategy. – Zach Hofer-Shall, Forrester Research (via Forrester blog)
- It’s more difficult to unsubscribe from a relationship. – David Armano, Edelman Digital (via Logic + Emotion blog)
- You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, author (via WebInkNow blog)
- Content = Design. – Leslie Bradshaw, JESS3 (via TechCocktail blog)
- If the social media guy is the only one talking, the social media guy failed. – Steve Woods, Eloqua (via conversation)
- The key [to the “social operations” role] is to take all the data and metrics you can collect to follow the social media breadcrumbs and connect the dots in ways that existing technologies and agencies can’t provide beyond traditional brand measurement. – Jonathan Block, SiriusDecisions (via SiriusDecisions blog)
- You shouldn’t blog if you are a bore — and by that I mean, if you really only want to talk about yourself. – Ann Handley, author Content Rules (via interview with Power to Fight the Bigboys)
- Profits are like oxygen. You need it to survive, but ultimately what matters is passion, growth, and a higher purpose. Tony Hsieh, Zappos (via Twitter)
- What could you stop doing and get a better result? – Andy Sernovitz, GasPedal (via Damn I Wish I’d Thought of That!)
What pearls of wisdom have led you to reassess your role in your organization? Share them in the comments section.
