April 2010

A Look Inside Today’s Digital Agency

by Jeff Porter on April 30, 2010 in Digital Marketing

I spend at least a few hours each week speaking with the leaders of agencies that range from small boutique shops to  global household…

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Sharper Images

by Eloqua on April 29, 2010 in Content Marketing

When we were brainstorming about our new blog, one of our top requests to the designers was that the site have a strong visual…

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Everyone Makes Msitakes

by Eloqua on April 28, 2010 in Content Marketing

I don’t know about you, but I’m certainly not perfect – especially when most projects include a deadline of yesterday. So where is …

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5 Traits of the Successful CMO

by contributor on April 26, 2010 in Marketing Efficiency

       “It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard… is what makes it great. “

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Is Your Data Collecting “Digital Dust”?

by contributor on April 22, 2010 in Lead Quality

From government agencies to scientists to corporations, everyone is collecting information about our daily lives.  For the everyday person, this is a frightening realization.  But…

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The Marketing Measurement Merry-Go-Round

by contributor on April 21, 2010 in Marketing Measurement

Ask twenty marketers how they measure marketing effectiveness and you’re likely to get twenty answers.  The reality is that every business values different metrics. …

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Finding Beauty in “Ugly” Results

by Eloqua on April 21, 2010 in Marketing Measurement

You know that feeling you get when you’re just about to launch a new marketing campaign? You know, equal parts euphoria and nausea.  Yea, that’s…

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10 Goals For Every Demand Gen Professional

by Laura Cross on April 20, 2010 in Marketing Efficiency

Based on feedback and talking to hundreds of Eloqua …clients, I’ve created a list of 10 goals that every demand generation professional should focus

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