Let’s talk copywriting. What’s the goal of your email and landing page copy? That’s easy, right? Conversion. Get the recipient to click through or submit a …
Marketing automation has just reached its proverbial tipping point…, a business phenomenon writer Bryan Walsh described as, “the levels at which the momentum
I have had the opportunity to build a lot processes for Eloqua in the year I have worked in our marketing department – everything from re-building our…
Our blog explores the role innovation plays in revenue generation. It’s about the causes and effects of sales and marketing alignment. It’s about demand generation, operational efficiency and marketing analytics. It’s about change, progress. It’s all about revenue.
