May 2010

4 Copywriting “Do’s”

by Laura Cross on May 31, 2010 in Content Marketing

Let’s talk copywriting.  What’s the goal of your email and landing page copy?  That’s easy, right?  Conversion.  Get the recipient to click through or submit a

Continue reading

Oracle Joins the Party

by contributor on May 25, 2010 in Revenue Performance Management

Marketing automation has just reached its proverbial tipping point…, a business phenomenon writer Bryan Walsh described as, “the levels at which the momentum

Continue reading

It’s Marketing Automation, Not Magic.

by Eloqua on May 24, 2010 in Marketing Efficiency

I have had the opportunity to build a lot processes for Eloqua in the year I have worked in our marketing department – everything from re-building our…

Continue reading

More Musings on Marketing Metrics

by contributor on May 21, 2010 in Marketing Measurement

I recently responded to a few questions we received on marketing measurement during a webinar Q&A session and I thought I would address a…

Continue reading

What a Lead Score Won’t Guarantee…

by contributor on May 18, 2010 in Lead Scoring

While a solid lead score… might mean you move further down the sales and marketing funnel, it won’t necessarily earn you good financing on

Continue reading

Now This Is What I Call A Personalized Experience

by Eloqua on May 17, 2010 in Content Marketing

Recently my wife, Kim, and I took a trip down to Jamaica for a week through a Canadian company called WestJet.  We had never…

Continue reading

It’s 10 O’Clock, Do You Know Where Your Leads Are?

by Laura Cross on May 14, 2010 in Lead Quality

Best Practice Tip – Lead Stage / Lead Status Field Value:…
Most clients start out with a lead bucket and an opportunity bucket. Marketing

Continue reading

The CMO Interview: Jascha Kaykas-Wolff, VP of Marketing, Webtrends

by contributor on May 12, 2010 in Sales & Marketing Alignment

There are some great CMOs out there.  From time to time in this blog, I will interview a CMO and bring you their thoughts…

Continue reading