July 2010

Finding Mr. (or Ms.) Right for your Marketing Ops Team
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Finding Mr. (or Ms.) Right for your Marketing Ops Team

by contributor on July 30, 2010 in Marketing Efficiency
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I recently completed a webinar with marketing operations experts, John Neeson of Sirius Decisions,and Laura Cross from Eloqua…. During the webinar, which focused on

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The Interesting Thing About 99¢
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The Interesting Thing About 99¢

by Steven Woods on July 26, 2010 in Revenue Performance Management
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With the popularity of iPhone apps, common software price points have dropped from $39.99–$59.99 to $0.99–$1.49. This trend currently dominates the consumer market, but…

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To Translate or Not To Translate (That Is The Pregunta)
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To Translate or Not To Translate (That Is The Pregunta)

by Eloqua on July 21, 2010 in Marketing Efficiency
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For those of us who have been fortunate enough to live or work outside of the US, the experience provides a unique view on…

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What Were They Thinking? Great Marketing Gaffes
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What Were They Thinking? Great Marketing Gaffes

by Andy Worobel on July 19, 2010 in Digital Marketing
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I’m gearing up for my 20th high school reunion… this summer.  That alone is horrifying in many ways, but the old pictures popping

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Say Hello to Strangers
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Say Hello to Strangers

by Eloqua on July 15, 2010 in Lead Nurturing
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We’re friendly people. Maybe too friendly, in fact.
Last November, we launched a “welcome” program – an automated way to say hello to new…

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Eloqua’s 17 Must-Follow Tweeters (and Lists) for B2B Marketers
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Eloqua’s 17 Must-Follow Tweeters (and Lists) for B2B Marketers

by contributor on July 13, 2010 in Social Media
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There are a busload of really smart people tweeting.  The trick is finding them amongst the noise and clutter.   Here we’ve compiled our favorite Tweeters…

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Are You Creating Duplicate Records?
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Are You Creating Duplicate Records?

by contributor on July 9, 2010 in Marketing Efficiency
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While standing in line at a cash register in a woman’s retail store, I observed an interesting scenario, which got me to think about…

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The People Behind The Handle
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The People Behind The Handle

by Mike MacFarlane on July 5, 2010 in Social Media
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Social media sites like Facebook & Twitter… have given people an opportunity to speak and be heard by hundreds, if not thousands of others. 

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