August 2010

Top 5 Reasons to Add Marketing Automation to Salesforce.com
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Top 5 Reasons to Add Marketing Automation to Salesforce.com

by Steven Woods on August 30, 2010 in Lead Nurturing
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As I write in the B2B marketing space quite frequently, I tend to delve into very specific topics that are mainly of interest to…

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Introducing Juan Eloqua & The Grande Guides
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Introducing Juan Eloqua & The Grande Guides

by contributor on August 24, 2010 in Content Marketing
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Over the past year or so, Eloqua has mixed it up a bit when it comes to our marketing programs.  Last year we released…

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4 Reasons B2B Marketers Should Love SlideShare
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4 Reasons B2B Marketers Should Love SlideShare

by contributor on August 23, 2010 in Social Media
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When I visited each Eloqua office to conduct the Social Media Workshop, someone asked: If you could only use three social media platforms, …

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At the Wheel of the Revenue Engine: Am I Old School?
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At the Wheel of the Revenue Engine: Am I Old School?

by Alex Shootman on August 20, 2010 in Revenue Performance Management
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In this series of blog posts I write about our mission to run the highest performing revenue engine in the SaaS industry.  This mission…

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Have Social Klout and Get a Free Virgin Flight
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Have Social Klout and Get a Free Virgin Flight

by Simone Roddey on August 19, 2010 in Social Media
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Last week, I flew back to Toronto on a red-eye from Los Angeles. I had planned to take a short vacation to Disneyland anyway,…

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The 4 Most Provocative Blog Posts About the IBM Acquisition of Unica
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The 4 Most Provocative Blog Posts About the IBM Acquisition of Unica

by contributor on August 16, 2010 in Revenue Performance Management
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Much has been said about IBM announcing plans to buy Unica….  We thought we’d provide a service to our readers and reduce the

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At the Wheel of the Revenue Engine (Setting Targets)
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At the Wheel of the Revenue Engine (Setting Targets)

by Alex Shootman on August 16, 2010 in Sales & Marketing Alignment
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In my series of blog posts I write about our mission to run the highest performing revenue engine… in the SaaS industry. This mission

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The 6 Biggest Myths About Marketing Automation
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The 6 Biggest Myths About Marketing Automation

by Steven Woods on August 12, 2010 in Lead Nurturing
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I spend much of my time talking with marketers who are considering making an investment in marketing automation….  In doing so, I come

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