August 2010

Top 5 Reasons to Add Marketing Automation to Salesforce.com

by Eloqua on August 30, 2010 in Lead Nurturing

As I write in the B2B marketing space quite frequently, I tend to delve into very specific topics that are mainly of interest to…

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Introducing Juan Eloqua & The Grande Guides

by contributor on August 24, 2010 in Content Marketing

Over the past year or so, Eloqua has mixed it up a bit when it comes to our marketing programs.  Last year we released…

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4 Reasons B2B Marketers Should Love SlideShare

by contributor on August 23, 2010 in Social Media

When I visited each Eloqua office to conduct the Social Media Workshop, someone asked: If you could only use three social media platforms, …

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At the Wheel of the Revenue Engine: Am I Old School?

by Eloqua on August 20, 2010 in Revenue Performance Management

In this series of blog posts I write about our mission to run the highest performing revenue engine in the SaaS industry.  This mission…

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Have Social Klout and Get a Free Virgin Flight

by Eloqua on August 19, 2010 in Social Media

Last week, I flew back to Toronto on a red-eye from Los Angeles. I had planned to take a short vacation to Disneyland anyway,…

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The 4 Most Provocative Blog Posts About the IBM Acquisition of Unica

by contributor on August 16, 2010 in Revenue Performance Management

Much has been said about IBM announcing plans to buy Unica….  We thought we’d provide a service to our readers and reduce the

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At the Wheel of the Revenue Engine (Setting Targets)

by Eloqua on August 16, 2010 in Sales & Marketing Alignment

In my series of blog posts I write about our mission to run the highest performing revenue engine… in the SaaS industry. This mission

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The 6 Biggest Myths About Marketing Automation

by Eloqua on August 12, 2010 in Lead Nurturing

I spend much of my time talking with marketers who are considering making an investment in marketing automation….  In doing so, I come

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