September 2010

Why Profits Matter

Why Profits Matter

by contributor on September 30, 2010 in Revenue Performance Management
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Two years ago Eloqua needed software to manage our online communities.  One company approached us with a sales proposition that seemed too good to…

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4 Tips for Guinea Pig Marketing*

4 Tips for Guinea Pig Marketing*

by Michael Martin on September 29, 2010 in Lead Nurturing
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* No animals were harmed in the making of this blog post.
Guinea Pig Marketing (as I like to call it) is commonly referred to…

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7 Reasons to Read “Empowered”

7 Reasons to Read “Empowered”

by contributor on September 28, 2010 in Social Media
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I read “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business…” (Josh Bernoff and Ted Schadler, Harvard Business Review Press) over

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5 Ways to Turn Critics into Advocates

5 Ways to Turn Critics into Advocates

by contributor on September 27, 2010 in Social Media
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A few well documented exceptions aside, online critics are largely advocates who’ve been shortchanged one good experience.  Turning a detractor into a supporter is…

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Changes in the Channel

Changes in the Channel

by contributor on September 24, 2010 in Revenue Performance Management
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As some of you may have heard, Eloqua has terminated our relationship with one of our resellers, The Pedowitz Group (TPG).  This was a…

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3 Ways To Keep Your Event Attendees Engaged In The Off Season

3 Ways To Keep Your Event Attendees Engaged In The Off Season

by Laura H. Vogel on September 23, 2010 in Marketing Efficiency
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It’s here, that wonderful season known as fall.  I say wonderful because the arrival of fall brings not only leaves and apple cider but…

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Sales Enablement: Helping the Sales Team Win

Sales Enablement: Helping the Sales Team Win

by contributor on September 21, 2010 in Sales & Marketing Alignment
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“When I first saw you, I thought you were handsome. Then, of course, you spoke.”
- Carol Connelly (Helen Hunt) in As Good As …

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The Elephant in Marketing's Room

The Elephant in Marketing’s Room

by contributor on September 20, 2010 in Social Media
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We welcome Steve Farnsworth, perhaps best known as @steveology, of Jolt Social Media… to the Eloqua Cartoon Collaborative.  Steve points out the

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