September 2010

Why Profits Matter

by contributor on September 30, 2010 in Revenue Performance Management

Two years ago Eloqua needed software to manage our online communities.  One company approached us with a sales proposition that seemed too good to…

Continue reading

4 Tips for Guinea Pig Marketing*

by Eloqua on September 29, 2010 in Lead Nurturing

* No animals were harmed in the making of this blog post.
Guinea Pig Marketing (as I like to call it) is commonly referred to…

Continue reading

7 Reasons to Read “Empowered”

by contributor on September 28, 2010 in Social Media

I read “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business…” (Josh Bernoff and Ted Schadler, Harvard Business Review Press) over

Continue reading

5 Ways to Turn Critics into Advocates

by contributor on September 27, 2010 in Social Media

A few well documented exceptions aside, online critics are largely advocates who’ve been shortchanged one good experience.  Turning a detractor into a supporter is…

Continue reading

3 Ways To Keep Your Event Attendees Engaged In The Off Season

by Laura H. Vogel on September 23, 2010 in Marketing Efficiency

It’s here, that wonderful season known as fall.  I say wonderful because the arrival of fall brings not only leaves and apple cider but…

Continue reading

Sales Enablement: Helping the Sales Team Win

by contributor on September 21, 2010 in Sales & Marketing Alignment

“When I first saw you, I thought you were handsome. Then, of course, you spoke.”
- Carol Connelly (Helen Hunt) in As Good As …

Continue reading

The Elephant in Marketing’s Room

by contributor on September 20, 2010 in Social Media

We welcome Steve Farnsworth, perhaps best known as @steveology, of Jolt Social Media… to the Eloqua Cartoon Collaborative.  Steve points out the

Continue reading

What Industry Do You “Belong” To?

by contributor on September 17, 2010 in Targeting & Segmentation

What vertical marketing program would apply for a Marketing Director of an automotive division at a software manufacturing company? Marketing, automotive, I.T. or manufacturing? This is a…

Continue reading