October 2010

7 Trends Leading to the Growth of Marketing Automation
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7 Trends Leading to the Growth of Marketing Automation

by contributor on October 28, 2010 in Marketing Measurement
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Eloqua welcomes guest-poster Lauren Carson of Software Advice to our It’s All About Revenue blog. Lauren has some compelling thoughts on what is driving …

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22 Gems from Eloqua Experience
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22 Gems from Eloqua Experience

by contributor on October 26, 2010 in Revenue Performance Management
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Last week was epic.  We held our annual user group, Eloqua Experience…, and the event was packed with nearly 900 fired up marketers. 

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And the Markie Award Goes to….
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And the Markie Award Goes to….

by Heather Foeh on October 25, 2010 in Marketing Measurement
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With nearly 200 entries, the 2010 Markie Awards were the most competitive to date. Eloqua’s 50,000 users are raising the “marketing effectiveness…”

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Book Review: The Dragonfly Effect
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Book Review: The Dragonfly Effect

by contributor on October 22, 2010 in Social Media
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When was the last time you read a business book that made your eyes well up?  Probably never (unless, of course, you thought I…

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A Preach-free Primer on Social Media Ethics
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A Preach-free Primer on Social Media Ethics

by contributor on October 22, 2010 in Social Media
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The social Web is a crowded and noisy place.  It’s hard to get noticed, which tempts some marketers to go to extreme measures to…

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The Day "Or" Died: Eloqua10 Launch
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The Day “Or” Died: Eloqua10 Launch

by contributor on October 19, 2010 in Revenue Performance Management
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Today’s the day the word “or” died. For the past 800 years, that pesky conjunction has demanded we choose one option over another. For…

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Examples of Real-Time PR by David Meerman Scott (at #EE10SF)
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Examples of Real-Time PR by David Meerman Scott (at #EE10SF)

by contributor on October 19, 2010 in Social Media
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In this first in a two-part series of interviews with Real-Time Marketing & PR… author David Meerman Scott, the Eloqua Experience keynote speaker shares

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Melanie Torres on Eloqua Automation
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Melanie Torres on Eloqua Automation

by contributor on October 18, 2010 in Marketing Efficiency
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Eloqua clients aren’t only the smartest marketers on the world, some of them also know how to nail a video interview.  Exhibit A: Melanie…

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