October 2010

7 Trends Leading to the Growth of Marketing Automation

by contributor on October 28, 2010 in Marketing Measurement

Eloqua welcomes guest-poster Lauren Carson of Software Advice to our It’s All About Revenue blog. Lauren has some compelling thoughts on what is driving …

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22 Gems from Eloqua Experience

by contributor on October 26, 2010 in Revenue Performance Management

Last week was epic.  We held our annual user group, Eloqua Experience…, and the event was packed with nearly 900 fired up marketers. 

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And the Markie Award Goes to….

by Eloqua on October 25, 2010 in Marketing Measurement

With nearly 200 entries, the 2010 Markie Awards were the most competitive to date. Eloqua’s 50,000 users are raising the “marketing effectiveness…

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A Preach-free Primer on Social Media Ethics

by contributor on October 22, 2010 in Social Media

The social Web is a crowded and noisy place.  It’s hard to get noticed, which tempts some marketers to go to extreme measures to…

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Book Review: The Dragonfly Effect

by Contributor Friendly on October 22, 2010 in Social Media

When was the last time you read a business book that made your eyes well up?  Probably never (unless, of course, you thought I…

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The Day “Or” Died: Eloqua10 Launch

by contributor on October 19, 2010 in Revenue Performance Management

Today’s the day the word “or” died. For the past 800 years, that pesky conjunction has demanded we choose one option over another. For…

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Examples of Real-Time PR by David Meerman Scott (at #EE10SF)

by contributor on October 19, 2010 in Social Media

In this first in a two-part series of interviews with Real-Time Marketing & PR author David Meerman Scott, the Eloqua Experience keynote speaker shares

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Melanie Torres on Eloqua Automation

by contributor on October 18, 2010 in Marketing Efficiency

Eloqua clients aren’t only the smartest marketers on the world, some of them also know how to nail a video interview.  Exhibit A: Melanie…

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