January 2011

5 Ways To Tell If You Can Trust Your Vendor

5 Ways To Tell If You Can Trust Your Vendor

by contributor on January 31, 2011 in Social Media
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I recently presented the Eloqua / JESS3 study, “A Case for Content…,” at Cornell University’s Johnson School.  During the session, one insightful

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Will Facebook Kill The Micro-Site Star?

Will Facebook Kill The Micro-Site Star?

by Jesse Noyes on January 31, 2011 in Digital Marketing
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Can the micro-site survive the merciless onslaught of Facebook?
Rich Harris thinks not.
Rich recently penned an epitaph… of sorts for commercial websites. Facebook,

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Guest Post: Recommendation Does Not Equal Advocacy

Guest Post: Recommendation Does Not Equal Advocacy

by contributor on January 30, 2011 in Marketing Measurement
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Dr. Michael Lowenstein of research firm Market Probe recently engaged in a dialogue with us after reading our post that correlated social engagement to

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Video: Last Night, Content Ruled

Video: Last Night, Content Ruled

by Jesse Noyes on January 28, 2011 in Content Marketing
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Thanks to everyone who attended our hosted evening with CC Chapman and Ann Handley to celebrate their new book “Content Rules….” Tremendous

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5 Blossoms From The Blog Tree

5 Blossoms From The Blog Tree

by Jesse Noyes on January 28, 2011 in Content Marketing
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It’s your favorite time of the week. It’s time for “5 Blossoms From The Blog Tree” where each week we spotlight five must-read posts …

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LinkedIn IPO Reveals Its A Job Search Powerhouse

LinkedIn IPO Reveals Its A Job Search Powerhouse

by Jesse Noyes on January 27, 2011 in Social Media
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LinkedIn made big news in the b2b and social media world when it filed for an IPO…. The details: for the first nine

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Feasting On Content: Dinner With CC Chapman and Ann Handley

Feasting On Content: Dinner With CC Chapman and Ann Handley

by Jesse Noyes on January 27, 2011 in Content Marketing
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In Junta42’s annual report… on content marketing spend last year, 59% of marketers surveyed said they planned to increase investment in 2010. Content marketing

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4 Tips On How To Clean Up Your Data

4 Tips On How To Clean Up Your Data

by contributor on January 26, 2011 in Marketing Efficiency
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So you read 4 Sure Signs Your Data Needs A Cleanseand realized you data is in need of a cleanse, but you’re not

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