January 2011

5 Ways To Tell If You Can Trust Your Vendor

by contributor on January 31, 2011 in Social Media

I recently presented the Eloqua / JESS3 study, “A Case for Content…,” at Cornell University’s Johnson School.  During the session, one insightful

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Will Facebook Kill The Micro-Site Star?

by Eloqua on January 31, 2011 in Digital Marketing

Can the micro-site survive the merciless onslaught of Facebook?
Rich Harris thinks not.
Rich recently penned an epitaph… of sorts for commercial websites. Facebook,

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Guest Post: Recommendation Does Not Equal Advocacy

by contributor on January 30, 2011 in Marketing Measurement

Dr. Michael Lowenstein of research firm Market Probe recently engaged in a dialogue with us after reading our post that correlated social engagement to

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Video: Last Night, Content Ruled

by Eloqua on January 28, 2011 in Content Marketing

Thanks to everyone who attended our hosted evening with CC Chapman and Ann Handley to celebrate their new book “Content Rules….” Tremendous

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5 Blossoms From The Blog Tree

by Eloqua on January 28, 2011 in Content Marketing

It’s your favorite time of the week. It’s time for “5 Blossoms From The Blog Tree” where each week we spotlight five must-read posts …

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LinkedIn IPO Reveals Its A Job Search Powerhouse

by Eloqua on January 27, 2011 in Social Media

LinkedIn made big news in the b2b and social media world when it filed for an IPO…. The details: for the first nine

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Feasting On Content: Dinner With CC Chapman and Ann Handley

by Eloqua on January 27, 2011 in Content Marketing

In Junta42’s annual report… on content marketing spend last year, 59% of marketers surveyed said they planned to increase investment in 2010. Content marketing

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4 Tips On How To Clean Up Your Data

by contributor on January 26, 2011 in Marketing Efficiency

So you read 4 Sure Signs Your Data Needs A Cleanseand realized you data is in need of a cleanse, but you’re not

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