February 2011

BMW can imprint eyelids, we'll drive demand.

BMW can imprint eyelids, we’ll drive demand.

by Michael Martin on February 28, 2011 in Demand Generation
12 ►Retweet

Have you seen this video? Take a look.
It’s reminiscent of the days of subliminal advertising – using extremely bright flashes of light to…

Continue reading
5 Ways Marketing Automation is Like the Oscars

5 Ways Marketing Automation is Like the Oscars

by Eloqua on February 27, 2011 in Demand Generation
27 ►Retweet

Lionel Logue: [as George "Berty" is lighting up a cigarette] Please don’t do that.
King George VI: I’m sorry?
Lionel …

Continue reading
And the Winners of the #ContentChallenge Are ...

And the Winners of the #ContentChallenge Are …

by contributor on February 25, 2011 in Content Marketing
10 ►Retweet

Everyone.
Welcome to my “Oprah moment.”  Alas I get to say: “And you get a car, you get a car, you …

Continue reading

3 Top Topics from Topliners

by Heather Foeh on February 25, 2011 in Social Media
10 ►Retweet

Last week was the first post in this series that brings you the hottest discussion and articles from the Topliners…, a gathering place

Continue reading
The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)

The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)

by Jesse Noyes on February 24, 2011 in Digital Marketing
17 ►Retweet

You’re headed to SXSW Interactive…. You know what panels and speakers you want to hear, what gadgetry you want to explore. But where

Continue reading
3 Ways Data's Popularity Is Changing Business

3 Ways Data’s Popularity Is Changing Business

by Jesse Noyes on February 23, 2011 in Digital Marketing
38 ►Retweet

Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy.
Once the exclusive purview of geeks, big…

Continue reading
Win a Signed Copy of “Content Rules"!

Win a Signed Copy of “Content Rules”!

by contributor on February 22, 2011 in Revenue Performance Management
45 ►Retweet

We love Content Rules.  You know that by now.  But what we also love is this new category we pioneered: Revenue Performance Management…

Continue reading
Is it really elementary, my dear Watson?

Is it really elementary, my dear Watson?

by Michael Martin on February 18, 2011 in Marketing Efficiency
13 ►Retweet

If you missed Jeopardy the last few nights, you missed something big! IBM’s Watson commercials… are inspiring, but you can’t grasp the weight of their accomplishment in computing

Continue reading