February 2011

BMW can imprint eyelids, we’ll drive demand.

by Eloqua on February 28, 2011 in Demand Generation

Have you seen this video? Take a look.
It’s reminiscent of the days of subliminal advertising – using extremely bright flashes of light to…

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5 Ways Marketing Automation is Like the Oscars

by Eloqua on February 27, 2011 in Demand Generation

Lionel Logue: [as George "Berty" is lighting up a cigarette] Please don’t do that.
King George VI: I’m sorry?
Lionel …

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And the Winners of the #ContentChallenge Are …

by contributor on February 25, 2011 in Content Marketing

Everyone.
Welcome to my “Oprah moment.”  Alas I get to say: “And you get a car, you get a car, you …

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3 Top Topics from Topliners

by Eloqua on February 25, 2011 in Social Media

Last week was the first post in this series that brings you the hottest discussion and articles from the Topliners…, a gathering place

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The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)

by Eloqua on February 24, 2011 in Digital Marketing

You’re headed to SXSW Interactive…. You know what panels and speakers you want to hear, what gadgetry you want to explore. But where

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3 Ways Data’s Popularity Is Changing Business

by Eloqua on February 23, 2011 in Digital Marketing

Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy.
Once the exclusive purview of geeks, big…

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Win a Signed Copy of “Content Rules”!

by contributor on February 22, 2011 in Revenue Performance Management

We love Content Rules.  You know that by now.  But what we also love is this new category we pioneered: Revenue Performance Management…

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Is it really elementary, my dear Watson?

by Eloqua on February 18, 2011 in Marketing Efficiency

If you missed Jeopardy the last few nights, you missed something big! IBM’s Watson commercials… are inspiring, but you can’t grasp the weight of their accomplishment in computing

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