March 2011

Play ball! Moneyball for Marketing

by Eloqua on March 31, 2011 in Revenue Performance Management

Today is Opening Day for Major League Baseball and with it come all the promises of baseball season: spring, the crack of bats, and…

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A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

by contributor on March 30, 2011 in Revenue Performance Management

My iPhone blew up this morning.  Colleagues, friends, semi-strangers all DM’ing, emailing, texting the news: Salesforce.com just bought Radian6.  Remarkably, nobody even pointed

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Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

by Eloqua on March 29, 2011 in Revenue Performance Management

First off, what exactly are Cloud Connectors?

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other

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11 Features to Bring Salesforce Chatter to Life

by Eloqua on March 28, 2011 in Sales & Marketing Alignment

Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter…. At its core, Chatter is about creating news feeds from

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3 Top Topics from Topliners

by Eloqua on March 25, 2011 in Lead Nurturing

Every day dynamic conversations are happening between marketers who want to increase their topline revenue. They’re happening at local Eloqua Customer Success Tours…,

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Quora, Scribd, LinkedIn, ChaCha & White Hat SEO

by contributor on March 24, 2011 in Social Media

Here’s the lesson learned from the recent Google crackdown on content farms and the JC Penney fiasco…: If a SEO tactic looks like

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The Limits of Crowdsourcing

by Eloqua on March 23, 2011 in Social Media

The wisdom of crowds or groupthink?
This is roughly how the argument for and against crowdsourcing falls. These days crowdsourcing is all the rage,…

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The 6 Stages of Successful Lead Management

by Eloqua on March 22, 2011 in Lead Quality

What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art …

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