April 2011

How Many Invites Will It Take To Get You In This Webinar?: The Best From Topliners

by Eloqua on April 29, 2011 in Marketing Efficiency

This week I was having a nostalgic look back on the Topliners community… as our ‘baby’ is now three months old. Like many of

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5 Social Media Savvy Nonprofits

by Eloqua on April 28, 2011 in Digital Marketing

This article is the third in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. …

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Picking A Provider? Meet BERQ.

by contributor on April 27, 2011 in Marketing Efficiency

You might need to buy a car. Maybe you need to hire an advertising agency. Or perhaps you’re in the market for lead management…

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1,600 SXSW Speakers, Three Twitter Lists

by Eloqua on April 26, 2011 in Social Media

Pop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine.  In fact, way more – 1,600 if you’re looking for a…

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8 Share Spiking Tips For Empire Avenue

by Eloqua on April 25, 2011 in Social Media

The latest social media measurement tool to takeoff is Empire Avenue. It may sound like a new property on the Monopoly board. But it’s…

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3 Top Topics from Topliners

by Eloqua on April 22, 2011 in Marketing Efficiency

Every week we bring you the most vibrant conversation from Topliners…, a community for marketers to inspire, collaborate and develop winning campaigns. This

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Renewals & Revenue: Great Partners Drive Customer Success

by Eloqua on April 21, 2011 in Lead Nurturing

Attending the recent Austin, Texas stop of the Eloqua customer success tour I heard, again and again, the value partners bring to customers. What…

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Measuring by Anecdote with SlideShare

by contributor on April 20, 2011 in Revenue Performance Management

Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different.  “We don’t measure by anecdote,” is one of his winning…

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