July 2011

Why Eloqua is Working with Habitat for Humanity

by Eloqua on July 31, 2011 in Marketing Efficiency

Like to give back?  To the community, I mean….Most of us would say yes.
Social activities used to be a big component of what…

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A History of Dreamforce [Infographic] #DF11

by contributor on July 29, 2011 in Content Marketing

There are few skills I value more than speed. If I were a gambler, I’d put my money on the “fast and good enough”…

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The Impact of M&A on the Marketing Automation Industry

by contributor on July 28, 2011 in Revenue Performance Management

One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular…

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4 Keys To Content Marketing Completion

by Eloqua on July 28, 2011 in Content Marketing

What’s a king without a queen? And isn’t a king without an army just a screwball with a crown?
Content may be king, but…

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8 Rules For Running Online Display Ads

by Eloqua on July 26, 2011 in Digital Marketing

In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, …

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Eloqua Goes Titanium

by contributor on July 25, 2011 in Digital Marketing

Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.”  We think that’s an understatement.  It might just be the …event

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4 Lessons DemandGen Pros Can Learn From Social Media

by contributor on July 25, 2011 in Demand Generation

Recently I tallied four lessons social media marketers can learn from their demand generation… counterparts. To recap: We social media pros can be more

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[Chart] How Personalization Increases Email Open Rates

by Egan Cheung on July 24, 2011 in Email marketing

What’s in a name? When it comes to email marketing…, a lot.
We were discussing subject line personalization this week, and to settle

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