July 2011

4 Conversation Starters for Selling Marketing Automation to the CEO

by Eloqua on July 12, 2011 in Revenue Performance Management

Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread?
In all likelihood, it’s probably one, or…

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Content Marketing + Lead Nurturing Webinar: Stay Gold, Ponyboy!

by contributor on July 12, 2011 in Lead Nurturing

“Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a…

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14 Sanity Saving Apps For Business Travelers

by Eloqua on July 11, 2011 in Digital Marketing

If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to…

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[Chart] Would Rebecca Black Make A Good Marketer?

by Joel Rothman on July 10, 2011 in Email marketing

When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube… is

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What Your Business Needs To Know About Google+

by Eloqua on July 8, 2011 in Social Media

Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+…

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Inside The Busy Mind Of A Marketer

by Eloqua on July 7, 2011 in Marketing Efficiency

What goes on inside the head of today’s marketer? In a word, lots.
With brand awareness, nurturing of leads…, managing events and even

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3 European Marketing Trends

by contributor on July 6, 2011 in Demand Generation

We recently hosted Eloqua Experience Europe…, a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the

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Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

by contributor on July 5, 2011 in Marketing Measurement

How are you… measuring marketing’s performance?
If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits,

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