We recently hosted Eloqua Experience Europe…, a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the
How are you… measuring marketing’s performance?
If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits,
Our blog explores the role innovation plays in revenue generation. It’s about the causes and effects of sales and marketing alignment. It’s about demand generation, operational efficiency and marketing analytics. It’s about change, progress. It’s all about revenue.