August 2011

Into the Matrix: Revenue Performance Management at Dreamforce #DF11

by Eloqua on August 31, 2011 in Revenue Performance Management

When it comes to marketing, you can take the red pill or the blue pill. The blue pill means you’ll wake up to the…

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Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

by Eloqua on August 31, 2011 in Marketing Efficiency

There are plenty of reasons to head to Dreamforce…: the expo floor, the certifications, the seemingly endless networking and, of course, the parties.

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What is Dreamforce? #DF11

by Eloqua on August 30, 2011 in Digital Marketing

Today marks the kickoff Dreamforce 2011… so, if you work anywhere in the cloud computing space, you’re probably hearing something about it. But you

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[Chart] Earthquakes, Hurricanes & Steve Jobs: The Week in Web Traffic

by Egan Cheung on August 28, 2011 in Marketing Measurement

This August has had no shortage of big news events – from the market havoc almost 3 weeks ago, to Virginia’s earthquake of the…

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Your Dreamforce Survival Guide #DF11

by Eloqua on August 25, 2011 in Digital Marketing

Heading to Dreamforce 2011…? Better get into survival mode.
With more than 30,000 attendees expected, a jammed expo floor and some of the

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8 “Rules” for Social Advertising

by contributor on August 23, 2011 in Social Media

Last week, Eloqua published The Grande Guide to Social Advertising, a free 12-page guide written largely by author Leslie Poston. Nearly 3,500 …

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The 10 Best Walkable Destinations from Dreamforce

by Eloqua on August 22, 2011 in Digital Marketing

With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce…

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[Chart] How Dynamic Content Drives More Visits

by Egan Cheung on August 21, 2011 in Digital Marketing

A few weeks ago, we looked at how the right type of personalization… in your email subject line can lift open rates by up

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