August 2011

Into the Matrix: Revenue Performance Management at Dreamforce #DF11

Into the Matrix: Revenue Performance Management at Dreamforce #DF11

by Jesse Noyes on August 31, 2011 in Revenue Performance Management
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When it comes to marketing, you can take the red pill or the blue pill. The blue pill means you’ll wake up to the…

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Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

by Jesse Noyes on August 31, 2011 in Marketing Efficiency
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There are plenty of reasons to head to Dreamforce…: the expo floor, the certifications, the seemingly endless networking and, of course, the parties.

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What is Dreamforce? #DF11

What is Dreamforce? #DF11

by Jesse Noyes on August 30, 2011 in Digital Marketing
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Today marks the kickoff Dreamforce 2011… so, if you work anywhere in the cloud computing space, you’re probably hearing something about it. But you

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[Chart] Earthquakes, Hurricanes & Steve Jobs: The Week in Web Traffic

[Chart] Earthquakes, Hurricanes & Steve Jobs: The Week in Web Traffic

by Egan Cheung on August 28, 2011 in Marketing Measurement
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This August has had no shortage of big news events – from the market havoc almost 3 weeks ago, to Virginia’s earthquake of the…

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Your Dreamforce Survival Guide #DF11

Your Dreamforce Survival Guide #DF11

by Jesse Noyes on August 25, 2011 in Digital Marketing
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Heading to Dreamforce 2011…? Better get into survival mode.
With more than 30,000 attendees expected, a jammed expo floor and some of the

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8 “Rules” for Social Advertising

8 “Rules” for Social Advertising

by contributor on August 23, 2011 in Social Media
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Last week, Eloqua published The Grande Guide to Social Advertising, a free 12-page guide written largely by author Leslie Poston. Nearly 3,500 …

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The 10 Best Walkable Destinations from Dreamforce

The 10 Best Walkable Destinations from Dreamforce

by Jesse Noyes on August 22, 2011 in Digital Marketing
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With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce…

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[Chart] How Dynamic Content Drives More Visits

[Chart] How Dynamic Content Drives More Visits

by Egan Cheung on August 21, 2011 in Digital Marketing
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A few weeks ago, we looked at how the right type of personalization… in your email subject line can lift open rates by up

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