September 2011

3 Lead Scoring Problems – And How to Solve Them

by Eloqua on September 28, 2011 in Lead Scoring

Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in …

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Jay Baer Exposes 4 Common B2B Social Media Mistakes

by Eloqua on September 28, 2011 in Social Media

“But we’re in B2B marketing…”
Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right…

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The New 4 P’s of Marketing

by contributor on September 27, 2011 in Digital Marketing

You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught.
It’s hard…

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6 Steps to Defining Your Value Proposition from MarketingSherpa

by Eloqua on September 26, 2011 in Demand Generation

“If your value proposition isn’t rolling off your lips, you already have a problem.”
That’s how Dr. Flint McGlaughlin, Managing Director and CEO of…

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An Event that Inspires Lead Generation [Chart]

by Egan Cheung on September 25, 2011 in Demand Generation

Everybody here is getting excited for the 4th annual Eloqua Experience in San Francisco, California… October 19th to the 21st, 2011.
The energy at

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The B2B Marketing Funnel By the Numbers [Graphic]

by Eloqua on September 23, 2011 in Demand Generation

What are the most effective B2B demand generation… tactics?
What are the best ways to approach email marketing.
How can a business become more

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Your Life According to Facebook: Facebook Overhauls Personal Profiles

by Eloqua on September 22, 2011 in Social Media

Suddenly the bevy of changes Facebook has been rolling out the past few days… (subscriptions, the social ticker on the Newsfeed) makes sense.
Today,

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The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

by contributor on September 21, 2011 in Content Marketing

A couple weeks ago, I attended Content Marketing World, where I presented on the business value of infographics….  Although the conference was

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