November 2011

B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

by contributor on November 30, 2011 in Social Media

Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it…

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4 Reasons to Use StumbleUpon for Your B2B Content

by Eloqua on November 28, 2011 in Content Marketing

Think of your favorite restaurant and how you found it for the first time. Did you research venues in your area, did a friend…

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What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart]

by Joel Rothman on November 27, 2011 in Digital Marketing

Thanksgiving has come and gone, which means that Christmas and Hanukkah are just around the corner. For many of us, that means slowing down…

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The Two-Step for Sales Enablement

by Melissa Madian on November 25, 2011 in Sales & Marketing Alignment

There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. After all, great content produces little…

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8 Technologies Marketers Should be Thankful For

by Eloqua on November 23, 2011 in Digital Marketing

Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some…

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4 Ways to Make Your Website More Personal

by Eloqua on November 21, 2011 in Demand Generation

We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing?…

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Chart: Why You Don’t Need to Endlessly Debate Revenue Attribution

by Eloqua on November 20, 2011 in Marketing Measurement

About 4 years ago, I brought my friend, “Alan” to a party. At this party, he met his future wife, “Emma”. At their wedding,…

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Book Review: “Successful Selling” by Matt Heinz

by Eloqua on November 18, 2011 in Demand Generation

As someone who engages daily with b2b marketers looking to drive alignment between sales and marketing…, there are plenty of books, podcasts and

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