December 2011

7 Resolutions B2B Marketers Shouldn’t Make

by Eloqua on December 30, 2011 in Demand Generation

Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or…

Continue reading

5 Big Marketing Fails of 2011

by Eloqua on December 29, 2011 in Digital Marketing

Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear….
Most of the

Continue reading

5 Lessons to Learn Early in Your Marketing Career

by Eloqua on December 27, 2011 in Marketing Efficiency

Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. …

Continue reading

Chart: The Holidays are Hot for B2B

by Eloqua on December 23, 2011 in Digital Marketing

Think B2C has the corner on holiday marketing? Think again.
We all know that the last couple of months of the year are when…

Continue reading

A B2B Marketer’s Wish List for 2012

by Eloqua on December 22, 2011 in Digital Marketing

Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s…

Continue reading

12 Holiday Gift Ideas for Marketers

by Eloqua on December 20, 2011 in Digital Marketing

The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find…

Continue reading

The Big SaaS Trends of 2011

by Egan Cheung on December 18, 2011 in Marketing Measurement

This week, Joe Payne wrote a blog post titled A Very Cloudy Year: How the Cloud Drove Apps, Mobile and Social…, discussing the

Continue reading

A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social

by contributor on December 16, 2011 in Digital Marketing

If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing.
Yeah, I know,…

Continue reading