January 2012

Chart: How Many Streaming Videos Do We Watch?

by Egan Cheung on January 29, 2012 in Digital Marketing

How much streaming video do we watch? Lots.
I compiled some of Nielsen’s reports from October 2009 to December 2011… and plotted a time-lapse

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13 Questions Marketing Should Ask the Sales Reps

by Eloqua on January 27, 2012 in Sales & Marketing Alignment

As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster.
If you’re going to develop…

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Video: What’s Holding Back UK Marketers from Social?

by Eloqua on January 25, 2012 in Social Media

If you think everyone is jumping into social advertising, think again.
A recent survey of UK marketers… at ad:tech London found that 66% were

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Why Your 2012 Marketing Plan Needs Tablets

by Eloqua on January 24, 2012 in Marketing Efficiency

Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook?
If not, you might want to revisit that marketing plan.…

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The Phrenology of the Modern B2B Marketer

by contributor on January 23, 2012 in Content Marketing

We’ve spent the last few years talking about a concept called digital body language… – the ability to use technology to decipher purchase intent

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Chart: Benchmarking Ourselves

by Egan Cheung on January 22, 2012 in Marketing Measurement

Eloqua has a very data oriented culture.  Whenever possible, we make decisions only after asking “What does the data tell us?”.
With that in…

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4 Unproductive Sales Gripes Marketing Needs to Anticipate

by Eloqua on January 19, 2012 in Sales & Marketing Alignment

If enabling sales… is one of your goals in 2012, then marketing is going to have ask the sales reps what they need.
But

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