February 2012

How the Facebook Timeline Makes Branding Feel More Human
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How the Facebook Timeline Makes Branding Feel More Human

by Jesse Noyes on February 29, 2012 in Social Media
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You knew it was coming and today it arrived.
Facebook rolled out the Timeline for pages….
So what does it mean for your

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Why Your CMO Doesn’t Like You
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Why Your CMO Doesn’t Like You

by Jesse Noyes on February 29, 2012 in Marketing Measurement
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A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why…

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Best Place to Eat at 4AM (And 8 Other SXSW Tips)
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Best Place to Eat at 4AM (And 8 Other SXSW Tips)

by Jesse Noyes on February 27, 2012 in Digital Marketing
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Wondering where to find the latest food trailer, meet creative types and where to get the best coffee at SXSWi? We have the tips.

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Why You're Going to Buy More Google AdWords [Chart]
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Why You’re Going to Buy More Google AdWords [Chart]

by Egan Cheung on February 26, 2012 in Digital Marketing
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For those that were not already acutely aware, when Google introduced personal search last October, they also encrypted all search terms… when concurrently logged

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5 Steps for Creating a Viable Marketing Dashboard
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5 Steps for Creating a Viable Marketing Dashboard

by Jesse Noyes on February 24, 2012 in Marketing Measurement
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Measuring website visits and clicks is no longer enough. Laura Patterson, President of VisionEdge Marketing, explains why a marketing dashboard will help track progress and gain credibility with the C-suite.

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How to: Mapping Content to the Buyer's Journey
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How to: Mapping Content to the Buyer’s Journey

by Joe Chernov on February 22, 2012 in Content Marketing
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Eloqua’s @Jchernov and @ellehwoulfe explain how to map content marketing to the buyer’s journey in this @JESS3 designed presentation

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The What, Who and Why of Lead Scoring [Video]
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The What, Who and Why of Lead Scoring [Video]

by Jesse Noyes on February 21, 2012 in Lead Scoring
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If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring….
But maybe you’re wondering what exactly lead scoring

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Does Social Media Deliver More Traffic Than Email?
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Does Social Media Deliver More Traffic Than Email?

by Jesse Noyes on February 19, 2012 in Email marketing
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There’s a lot of speculation about whether social media’s explosive growth threatens email marketing…. Perform a Google search on the subject and it

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