February 2012

How the Facebook Timeline Makes Branding Feel More Human

by Eloqua on February 29, 2012 in Social Media

You knew it was coming and today it arrived.
Facebook rolled out the Timeline for pages….
So what does it mean for your

Continue reading

Why Your CMO Doesn’t Like You

by Eloqua on February 29, 2012 in Marketing Measurement

A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why…

Continue reading

Best Place to Eat at 4AM (And 8 Other SXSW Tips)

by Eloqua on February 27, 2012 in Digital Marketing

Wondering where to find the latest food trailer, meet creative types and where to get the best coffee at SXSWi? We have the tips.

Continue reading

Why You’re Going to Buy More Google AdWords [Chart]

by Egan Cheung on February 26, 2012 in Digital Marketing

For those that were not already acutely aware, when Google introduced personal search last October, they also encrypted all search terms… when concurrently logged

Continue reading

5 Steps for Creating a Viable Marketing Dashboard

by Eloqua on February 24, 2012 in Marketing Measurement

Measuring website visits and clicks is no longer enough. Laura Patterson, President of VisionEdge Marketing, explains why a marketing dashboard will help track progress and gain credibility with the C-suite.

Continue reading

How to: Mapping Content to the Buyer’s Journey

by contributor on February 22, 2012 in Content Marketing

Eloqua’s @Jchernov and @ellehwoulfe explain how to map content marketing to the buyer’s journey in this @JESS3 designed presentation

Continue reading

The What, Who and Why of Lead Scoring [Video]

by Eloqua on February 21, 2012 in Lead Scoring

If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring….
But maybe you’re wondering what exactly lead scoring

Continue reading

Does Social Media Deliver More Traffic Than Email?

by Eloqua on February 19, 2012 in Email marketing

There’s a lot of speculation about whether social media’s explosive growth threatens email marketing…. Perform a Google search on the subject and it

Continue reading