March 2012

How Do You Appeal to the Distracted Buyer?

by Eloqua on March 30, 2012 in Content Marketing

Here’s the good news: people are consuming more content on a daily basis than ever.
Here’s the bad news: they seem to be consuming…

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3 Strategies Pro Golfers Could Teach Sales and Marketing

by Eloqua on March 29, 2012 in Sales & Marketing Alignment

Think golf is just to relax. No way. Check out these winning B2B sales and marketing strategies gleaned from the world of pro golf.

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Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

by contributor on March 28, 2012 in Revenue Performance Management

These are the questions we asked ourselves as we imagined and developed “What is Revenue Performance Management?…”, the latest video from Eloqua

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Can Sales Grow Your Marketing Database? [Chart]

by Eloqua on March 25, 2012 in Sales & Marketing Alignment

Marketers never stop worrying about growing the size of their contact database. A marketer can produce fantastic pieces of content and run amazing events…

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7 Things Brands Need to Know About the Facebook Timeline

by Lauren Harper on March 23, 2012 in Social Media

Confused by the new Facebook Timeline? I was. Here are 7 pieces of advice for transitioning your brand page to the new Timeline.

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4 Lead Nurturing Campaigns to Run After the Sales Cycle

by Eloqua on March 21, 2012 in Lead Nurturing

Lead nurturing doesn’t end when the sales cycle closes. Here are 4 lead nurturing campaigns to help win over lost sales opportunities.

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The State of Social Marketing

by contributor on March 19, 2012 in Social Media

Joe Chernov shares his speaker’s notes from the SXSW Interactive panel, titled, “The State of Social Marketing.”

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How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

by Eloqua on March 18, 2012 in Marketing Measurement

If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you…

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