April 2012

Is Pinterest a Good Social Media Marketing Investment?

by Joel Rothman on April 29, 2012 in Social Media

Pinterest is hot. But is relevant? We crunch the numbers so you can decide whether it’s worth your time.

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David Meerman Scott: How to Break Into the News Cycle

by Eloqua on April 27, 2012 in Content Marketing

Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to…

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How Sage Does Social Demand Generation

by Eloqua on April 25, 2012 in Demand Generation

When it comes to social media plenty of companies like it, want it, can’t get enough of it. But many demand generation… marketers don’t

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Introducing “The Blog Tree: UK Edition” [Infographic]

by contributor on April 24, 2012 in Content Marketing

At Eloqua, two principles guide our content marketing… efforts: “Content as a Service” (content should help people be more productive in their jobs or

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3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”

by Melissa Madian on April 23, 2012 in Sales & Marketing Alignment

You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.”
When it comes to lead generation…, these two

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Are You Over Analyzing Your Lead Scoring? [CHART]

by Andrew Stanbridge on April 22, 2012 in Lead Scoring

Lead Scoring… is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead.
Taking agreed upon profile and

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You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe

by Eloqua on April 20, 2012 in Digital Marketing

Best-selling author, David Meerman Scott, gives us a sneak peak into his keynote address at Eloqua Experience Europe 2012.

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Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

by contributor on April 18, 2012 in Social Media

Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. Virtually every company in the marketing automation… space –

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