May 2012

How to Take Your Online Community from Zero to Awesome

by Eloqua on May 31, 2012 in Digital Marketing

Diving into the world of online community management? Here are five tips to boost your online community.

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6 Burning Questions about Social Media for B2B

by Eloqua on May 29, 2012 in Social Media

You asked. We answer. Here are six of the most burning questions about social media for B2B.

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Do “Green” Companies Grow Faster? [CHART]

by Stephen Streich on May 27, 2012 in Marketing Measurement

Good corporate citizenship is great for PR. But can it actually drive growth?

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Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”

by contributor on May 25, 2012 in Social Media

Maybe it’s his upbringing or perhaps it’s his extensive training as a marine, but wow does social media heartthrob Michael Brito… do his homework.

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Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

by contributor on May 24, 2012 in Content Marketing

The terms “inbound marketing” and “content marketing…” have been popping up in the blog posts, press releases, eBooks, infographics and social media

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Why B2C and B2B Marketers Both Watch the Automotive Industry

by Eloqua on May 23, 2012 in Digital Marketing

General Motors is done with Facebook ads. Ford loves social media. Why do B2C and B2B marketers pay attention to automobile industry.

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4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit

by Eloqua on May 22, 2012 in Demand Generation

B2B marketers will certainly be chattering at the SiriusDecisions Summit. Here are 4 trends everyone will be talking about.

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Social Media Isn’t “Ludicrously Complicated,” Business Is

by contributor on May 21, 2012 in Social Media

Last week a graphic published by social media software developer Buddy Media and investment bank Luma Partners caused a stir among social media practitioners.…

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