June 2012

How to Build a Successful Personal Brand

by Eloqua on June 29, 2012 in Digital Marketing

What is personal branding? How does it work? Dave Cutler shares the personal branding tips that launched his career.

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5 Charts that Say Everything About the Tablet Market

by Eloqua on June 27, 2012 in Marketing Efficiency

The tablet market is surging, led by the success of the iPad. Inside we provide 5 charts that explain the state of the tablet market.

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Microsoft’s $1.2 Billion Ticket to “Social Business”

by contributor on June 25, 2012 in Social Media

Microsoft’s acquisition of Yammer is a big moment for both companies, but even a bigger moment for social business, says Eloqua CMO Heidi Melin.

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Are Your Sales and Marketing Teams Really Aligned? [CHART]

by Sylvia Jensen on June 24, 2012 in Sales & Marketing Alignment

What does sales and marketing alignment… really mean within an organization?  We discovered that the level of sales and marketing alignment we assume in

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What Can You Learn from Social Sign-On? [GRAPHIC]

by Eloqua on June 22, 2012 in Social Media

Social sign-on has caught fire in the B2C world. But what value and data can it deliver to B2B marketing?

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The Future is Solomoco: 5 Predictions for Digital Marketing

by contributor on June 20, 2012 in Marketing Efficiency

Is the future of digital marketing “solomoco”?
At the recent Vocus user conference, I attended a session about the future of digital marketing. The…

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Get In On the #EloquaTour Book Giveaway

by Eloqua on June 19, 2012 in Social Media

How do you make an in-person more interactive? This is a question we ask often at Eloqua.
When we take our rolling Road to …

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How Many Lead Nurturing Campaigns Should You Run? [CHART]

by Egan Cheung on June 17, 2012 in Lead Nurturing

Lead nurturing… is a type of automation focused on leads who are not yet ready to buy.  A successful lead nurturing campaign delivers content

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