July 2012

The Signs of an Olympian Level Marketing Team

by Eloqua on July 31, 2012 in Marketing Measurement

Do you have an Olympian level marketing team? We look at the four signs of a team ready to compete at an elite level.

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What You Must Know About Community Management

by Eloqua on July 30, 2012 in Social Media

The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a…

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What Percentage of Your Data is Fake? [CHART]

by contributor on July 29, 2012 in Marketing Efficiency

We’ve all done it before…fill in our names as “Anna Banana” with a title of “Miss Universe” to get to a  free white paper,…

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New Report Shows UK Marketers Need Focus On Building Pipeline

by Sylvia Jensen on July 27, 2012 in Marketing Measurement

Follow on to Amy’s blog from June 14th highlighting the UK and DACH versions of the report.

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11 Infographics Marketers Should Keep Near Their Desks

by Eloqua on July 26, 2012 in Content Marketing

Well done infographics can help clear up cluttered data and instruction. Here are 11 modern marketers should keep near their desks.

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Proof Content Is Marketing’s Most Versatile Tactic

by Eloqua on July 24, 2012 in Content Marketing

B2B marketers say content produces awareness and leads.

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The Unexpected Value of Closed Loop Reporting [CHART]

by contributor on July 23, 2012 in Marketing Measurement

Last week, Fournaise Marketing Group released an updated survey covering CEO’s opinions of marketers. The big headline from the study is that most CEOs…

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4 Ways To Organically Capture Attention and Leads from SEO

by Eloqua on July 19, 2012 in Marketing Efficiency

If you think meta tags will help you get leads from your website, think again. Here are 4 tips for generating leads from your web properties.

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