August 2012

The Thoreau Guide to Marketing Automation

by Eloqua on August 31, 2012 in Digital Marketing

Like building your own cabin, successful marketing automation implementation calls for careful planning.

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Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans

by Eloqua on August 30, 2012 in Sales & Marketing Alignment

Why go to Dreamforce? We asked 7 Dreamforce veterans that very question. Here are their answers.

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How to Write the Perfect B2B Blog Post

by Eloqua on August 28, 2012 in Content Marketing

A B2B marketing blog is a unique animal. Mark Schaefer helps dissect the perfect B2B blog post.

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What’s the Best Day to Engage Your Online Customer Community? [CHART]

by Eloqua on August 26, 2012 in Digital Marketing

If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your…

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5 Ways AR and PR Pros Can Get the Biggest Bang Out of Dreamforce

by contributor on August 23, 2012 in Marketing Efficiency

Dreamforce is expected to draw 200 analysts and members of media. Get prepared for them with these Dreamforce tips.

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5 B2B Brands That “Get” Storytelling

by Eloqua on August 21, 2012 in Content Marketing

Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of…

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Can Eloqua Skills Help Get You Promoted? [CHART]

by Egan Cheung on August 19, 2012 in Marketing Efficiency

As a product manager, my motivation is to build tools that make our customers the best at what they do.   Intuitively, we believe that…

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5 Surprising Uses for Marketing Automation

by Eloqua on August 17, 2012 in Demand Generation

Marketing automation is a great lead generation solution. But that’s not all it can do.

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