August 2012

The Thoreau Guide to Marketing Automation
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The Thoreau Guide to Marketing Automation

by Eloqua on August 31, 2012 in Digital Marketing
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Like building your own cabin, successful marketing automation implementation calls for careful planning.

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Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans
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Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans

by Eloqua on August 30, 2012 in Sales & Marketing Alignment
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Why go to Dreamforce? We asked 7 Dreamforce veterans that very question. Here are their answers.

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How to Write the Perfect B2B Blog Post
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How to Write the Perfect B2B Blog Post

by Eloqua on August 28, 2012 in Content Marketing
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A B2B marketing blog is a unique animal. Mark Schaefer helps dissect the perfect B2B blog post.

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What's the Best Day to Engage Your Online Customer Community? [CHART]
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What’s the Best Day to Engage Your Online Customer Community? [CHART]

by Heather Foeh on August 26, 2012 in Digital Marketing
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If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your…

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5 Ways AR and PR Pros Can Get the Biggest Bang Out of Dreamforce
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5 Ways AR and PR Pros Can Get the Biggest Bang Out of Dreamforce

by contributor on August 23, 2012 in Marketing Efficiency
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Dreamforce is expected to draw 200 analysts and members of media. Get prepared for them with these Dreamforce tips.

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5 B2B Brands That “Get” Storytelling
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5 B2B Brands That “Get” Storytelling

by Eloqua on August 21, 2012 in Content Marketing
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Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of…

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Can Eloqua Skills Help Get You Promoted? [CHART]
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Can Eloqua Skills Help Get You Promoted? [CHART]

by Egan Cheung on August 19, 2012 in Marketing Efficiency
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As a product manager, my motivation is to build tools that make our customers the best at what they do.   Intuitively, we believe that…

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5 Surprising Uses for Marketing Automation
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5 Surprising Uses for Marketing Automation

by Eloqua on August 17, 2012 in Demand Generation
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Marketing automation is a great lead generation solution. But that’s not all it can do.

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