September 2012

How to Convince Executives to Pay for Community Management

by Eloqua on September 27, 2012 in Digital Marketing

Positive sentiment isn’t as persuasive as old fashioned metrics.

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Proof Event Marketing Isn’t Going Anywhere

by Eloqua on September 26, 2012 in Demand Generation

Spending is still high. B2B marketers love them.

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Which Industries Love Marketing Apps the Most? [CHART]

by contributor on September 24, 2012 in Marketing Measurement

Here at Eloqua we believe today and in the future companies require solutions that are specific to their industry – you can check out…

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A Day in the Life of a Real Social Selling Pro

by Eloqua on September 21, 2012 in Social Media

Social selling is all the rage. But what social selling look like in action?

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Two Big Problems Between Sales & Marketing – And How to Solve Them

by Eloqua on September 20, 2012 in Sales & Marketing Alignment

Sales and marketing sometimes live on different islands. Eloqua and Splunk’s heads of marketing and sales discuss how to get them in line.

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Breaking: Announces the Marketing Cloud. So What is It?

by Eloqua on September 19, 2012 in Digital Marketing just launched it’s social marketing cloud. What is it? And what does it mean?

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5 Media Lessons Every Marketer Should Learn

by Eloqua on September 19, 2012 in Content Marketing

The media world is seeing big changes. Some hold key lessons for modern marketers.

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How Dreamforce Boosts Lead Generation [CHART]

by Eloqua on September 18, 2012 in Demand Generation

Dreamforce 2012… is just about to kick off this week, and it promises to be the biggest cloud event ever.  With many of our customers

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