October 2012

7 Ways Your Sales and Marketing Can Align

by Sylvia Jensen on October 31, 2012 in Sales & Marketing Alignment

Sales and marketing sometimes feel like they’re on different planets. Here’s how to achieve sales and marketing alignment.

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Can Polls Make Your Demand Generation More Engaging? [CHART]

by Eloqua on October 29, 2012 in Demand Generation

Corporate Visions conducted a recent survey of more than 440 marketing and sales professionals. The survey results indicated Marketers’ #1 problem was generating more…

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4 Ways to Make Your Selling More Social

by Eloqua on October 26, 2012 in Social Media

What are the keys to social selling? Add value, listen, collaborate.

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It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett

by Eloqua on October 25, 2012 in Digital Marketing

Jeffrey Hayzlett knows his marketing. The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. Hayzlett knows marketers face challenges, …

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What I Mean By “Community”

by contributor on October 25, 2012 in Digital Marketing

When asked what does community mean, this is my answer.

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More Marketers Spend On Content, Fewer Know If it’s Working

by Eloqua on October 24, 2012 in Content Marketing

This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. The report, “B2B …

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5 Tips for Planning Your Eloqua Experience Agenda

by Eloqua on October 23, 2012 in Marketing Efficiency

Get maximum value by putting together a killer Eloqua Experience agenda.

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How to Get The Most Out of Paid Twitter Ads

by Eloqua on October 22, 2012 in Social Media

Thinking about buying some Twitter ads? We share some secrets to success for B2B marketing.

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