January 2013

Where Are All The Great Leads Coming From? [VIDEO]

by Eloqua on January 30, 2013 in Demand Generation

Cost per lead still a top issue for demand generation.

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Email Marketing Benchmarks By Industry [CHART]

by Egan Cheung on January 28, 2013 in Email marketing

Financial services and life sciences took the lead.

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3 Types of Content that Can Bring In More Leads

by Eloqua on January 25, 2013 in Content Marketing

Content marketing ideas that deliver the goods.

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4 Essential Ingredients of a Tasty Content Marketing Campaign

by Eloqua on January 22, 2013 in Content Marketing

You’ll be cooking content marketing in no time.

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What Web Analytics Don’t Tell You

by Nick Dennis on January 18, 2013 in Marketing Measurement

Web analytics changed the game. But do they go deep enough?

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9 Mobile Apps Every B2B Marketer Should Try

by Eloqua on January 16, 2013 in Marketing Efficiency

The apps B2B marketers would love.

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How Social Sign-On Increases Conversions [CHART]

by Joel Rothman on January 14, 2013 in Social Media

An easy way to improve conversions.

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“Blast” and 4 Other Words That Don’t Belong with Email

by Eloqua on January 11, 2013 in Email marketing

5 words that don’t belong in the email marketing vocabulary.

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