May 2013

5 Modern Marketing Lessons from The Lord of the Rings

by Eloqua on May 31, 2013 in Marketing Efficiency

How your marketing journey can be one of epic proportions.

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Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy

by Eloqua on May 29, 2013 in Marketing Efficiency

The advent of social media, empowered buyers, and users bringing their own technology to work has now morphed B2B business models from product to…

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3 Best Practices That Make Online Marketing ‘Stick’ [CHART]

by Eloqua on May 26, 2013 in Marketing Efficiency

3 ways marketers across the board are driving successful online engagement

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6 Ways to Eliminate the Demand Gen Blame Game

by contributor on May 24, 2013 in Sales & Marketing Alignment

Stop the finger pointing, and improve your demand gen accountability.

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How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’

by contributor on May 22, 2013 in Lead Quality

A different way to score leads – based on engagement.

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Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard

by Eloqua on May 20, 2013 in Marketing Efficiency

Check your Modern Marketing self, and unlock the contents in our new Modern Marketing Essentials Library!

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How Do Your Contact Engagement Initiatives Stack Up? [CHART]

by Joel Rothman on May 19, 2013 in Lead Scoring

A breakdown of contact engagement frequency by industry.

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More Holes Than Swiss Cheese: Why Marketing Automation is Still So Controversial

by Sylvia Jensen on May 17, 2013 in Marketing Efficiency

The lowdown on this year’s Digital Cream Event in London, and a link to the Marketing Automation Trends briefing.

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