June 2013

Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]

by Taha Sheikh on June 30, 2013 in Marketing Measurement

With buyer’s in the driver’s seat, today’s modern marketers are using more digital channels and tools to engage with buyers during their research process in order to convert buyer interest into sales. Which channels will make measurable impact on marketing results?

Continue reading

Beyond Likes and Follows: Measuring the Effectiveness of Social Media Campaigns

by Clayton Stobbs on June 27, 2013 in Content Marketing

Let’s face it—we all want to be liked. People. Corporations. Nonprofits. Startups. But in social media, there’s much more than just being liked, linked…

Continue reading

Marketing Memories Made at Eloqua Experience Europe [DECK]

by Eloqua on June 27, 2013 in Marketing Efficiency

It was an exciting two days for our Eloqua Experience Europe attendees! Check out our quick slideshow recap of the best quotes, modern marketing lessons, and photos from our customer community!

Continue reading

9 B2B Content Marketing Ideas

by Eloqua on June 26, 2013 in Content Marketing

9 B2B Content Marketing IdeasHere is a guest post from Sharon Ernst of WeKnowWords…. 


So you’re ready to ramp up your B2B content marketing… The next question…

Continue reading

European Markie Award Winners Honored in London

by Eloqua on June 26, 2013 in Marketing Efficiency

We celebrate our 2013 European Markie Award Winners! Check out their innovative success stories here.

Continue reading

Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

by Eloqua on June 25, 2013 in Marketing Efficiency

Oracle Eloqua President Alex Shootman highlights the marketing evolution from ‘Mad Men’ to ‘Minority Report’ this week at Eloqua Experience Europe.

Continue reading

Does ‘Size’ Matter for Marketing Teams? [CHART]

by Egan Cheung on June 24, 2013 in Marketing Efficiency

An analysis of how large and small companies are ramping up marketing automation to improve campaigns, scoring, nurturing, and database health.

Continue reading

3 Facebook Rollouts Every Marketer Should Know About

by Amanda Batista on June 21, 2013 in Social Media

Facebook has rolled out some goodies for marketers. Check out what the enhancements mean to your marketing strategy.

Continue reading