July 2013

Best of the Web: Advice with Content Marketing Metrics

by Clayton Stobbs on July 31, 2013 in Content Marketing

It’s a conundrum faced by marketers everywhere: How can we prove the impact of our messaging on our company’s bottom line? In some ways,…

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Floyd, Compendium’s High Flying Frog

by Content Marketing Group on July 31, 2013 in Content Marketing

Compendium has a new employee.  Meet Floyd, the high flying frog.  This high flyer may look a little green, but that's just because he…

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How to Practice Sales Enablement That Helps Reps Rock

by Amanda Batista on July 30, 2013 in Sales & Marketing Alignment

A checklist of items to make sure marketing gives you what you need — and you do the right homework — to rock your sales discussions.

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How to Start Your Company’s Discussion About Marketing Automation

by Amanda Batista on July 29, 2013 in Marketing Efficiency

Check out our new interactive tool to help you start the discussion about marketing automation at your organization.

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To Score or Not to Score: How Does Your Lead Scoring Strategy Stack Up?

by Jody Mooney on July 28, 2013 in Lead Scoring

A breakdown of data that proves lead scoring is working for modern marketeers across the board.

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5 Social Media Enhancements That Benefit B2B Marketers

by Amanda Batista on July 26, 2013 in Social Media

Missed your social media scoop this week? We’ve got you covered with news from Buffer, LinkedIn, Tumblr, and Twitter.

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Customer Persona Essentials: How to Make Your Content Connect

by Kaila Garrison on July 24, 2013 in Content Marketing

“C’mon, you know Allison. She’s a financial analyst, married to that guy who owns his own landscape design firm. They have three children and…

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How Buyer Personas Can Make Your Marketing Automation Smarter

by contributor on July 24, 2013 in Targeting & Segmentation

Some things make your marketing automation work a whole lot smarter; check out how buyer personas improve marketing effectiveness.

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