August 2013

Best of the Web: Resources to Make Editorial Planning Easier

by Kaila Garrison on August 30, 2013 in Content Marketing

I will admit I’ve been around the block a few times. But even for someone like me, it’s hard to imagine a time before…

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Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

by Amanda Batista on August 30, 2013 in Social Media

LinkedIn’s Senior Manager of Social Marketing offers tips to help you make your social profiles work for your connections, as well as your business.

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We Don’t Need No Stinking Images

by Content Marketing Group on August 29, 2013 in Content Marketing

 

Excuse the bad movie pun but I couldn't resist. In a world obsessed with images and video I'm afraid we often forget the…

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Content Marketing 101: B2C vs B2B Personae

by Kaila Garrison on August 28, 2013 in Content Marketing

Group of different people

 

Creating a buyer persona is a key stage in developing your content marketing strategy. If you ask the right questions and have the

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How to Use Nurture Programs to Arm Your Sales Teams with Smart Data

by Amanda Batista on August 28, 2013 in Lead Nurturing

How Crowe Horwath made sense of its data, developed a lead scoring methodology, and nurture program to empower sales.

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The Two Most Forgotten Steps To Building A Persona

by Content Marketing Group on August 27, 2013 in Content Marketing

 

There are three steps to building a persona. Too bad most people stop at the first one.   

Over the years I’ve seen…

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Who Said Email Marketing (Automation) is Dead? [CHART]

by Eloqua on August 26, 2013 in Email marketing

Email marketing: it’s alive…and our benchmark analysis show it’s also well!

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Who’s in Charge? Why Every Company Creating Customer Content Needs a Content Chief

by Kaila Garrison on August 26, 2013 in Content Marketing

“Bring in an intern and let them run it.” 

Remember that? It wasn’t long ago. The perception then was that the development of social…

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