Here Are 40 Charts Marketers Can’t Live Without

by Eloqua on November 15, 2012 in Marketing Measurement

Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions?

Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. We need insight.

That’s why we produce a chart every week that modern marketers can easily learn from and use. And it’s why we’ve gone back with our friends at JESS3 to reproduce the most indispensable data points, coming up with 40 understandable, actionable charts. Wide-ranging in scope, the charts hit the most important topics hitting marketers today – from social media to email.

Why the redesign? Because while numbers may not lie, they’re not always clarifying. The 40 Must-See Charts for Modern Marketers project is about distilling the data into an easily digestible format and quickly explain what the data means.

With that in mind, we offer the charts in two forms. You can head over to the custom-made website and explore the charts by topic, getting to the data that matters most to you. Or you can download all 40 charts in a free eBook. It’s well worth keeping near your desk.

To pluck another stat, 90% of the world’s data was created in the last two years. There’s no reason to believe it will slow down. Facing such an onslaught of information, the marketer’s job is not just to get the data but to make it understandable. We’re taking a stab at doing that today.

modern-marketing-charts

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