9 Mobile Apps Every B2B Marketer Should Try

by Michelle McGinnis on Wednesday, January 16, 2013 in Marketing Efficiency

Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation.

Let’s face it: we’re tethered individuals, marketers perhaps even more so. Our mobile devices have become part of us. That awkward, pit-in-your-stomach feeling after having realized you left the house without your mobile device? Rumor has it, there’s an app for that.

Until the dawn of mobile robots, here are 9 mobile apps every B2B marketer should test to make life a little easier (and more fun).

1. Evernote Business
Organize your meeting notes, to do lists and ultimately, your life. This app is especially useful for capturing the knowledge and ideas by recording audio during team meetings. You can improve your workplace productivity by bringing brainstorm sessions to life. The Evernote Business Library is your collateral arsenal that hosts company documents, projects and team-collected research.

2. Zite
In the spirit of content consumption, Zite is an “intelligent magazine” that aggregates content based on your previous interests and the topics you’ve accessed. The app helps you make sense of all today’s information-inundated digital world. Zite analyzes millions of new stories every day, considering attributes like article type and sharing across the web, then matches stories to your interests and delivers valuable content to your mobile device daily. So you can get your celebrity gossip, sports scores and best B2B demand generation trend stories in one shot.

3. InTooch
Offering a way to streamline how your build and manage social connections, InTooch enables you toexchange details, connect on social networks, and find out common interests with other contacts. Not great with names but obviously still need to make a great impression? It’s cool— the app stores key data, such as where and when you met person, so you can search for your contacts by that criteria, because dates and places can be easier to remember than a name.

4. CloudOn
This app enables you to run Microsoft Office on your tablet and phone. It links to Box, Dropbox, Google Drive and SkyDrive accounts, with a built in Adobe Reader functionality so you can view and edit any file type. You also can email files to contacts directly from the workspace, and use Word, Excel and PowerPoint to review or edit documents.

5. Analytics App
Perhaps the most critical component of any marketing campaign is the analytics you can garner to understand effectiveness and refine future initiatives. The app for Google Analytics offers functionality to streamline segmentation, analyze 55 reports that display metrics and dashboard reports. It also supports multiple logins and accounts, and a customizable date range feature to get reports from yesterday and today.

6. Vignature
Other than its rocking role as a paperweight-slash-buddy to the printer, the fax machine does what? Helps get your signed documents to where they’ve got to go. Vignature is an app to nix that process, and help save time and money by eliminating paper. The app uses the camera functionality to capture an image of the signer, creating a legal and verifiable signature.

7. Imo.im Free
Helping you keep in touch, this app enables free, high quality voice calls, group messaging, photo and video clip sharing. Fusing together the best of all social worlds, the app supports Facebook Chat, GoogleTalk, Skype, MSN, ICQ, AIM, Yahoo! Messenger, Jabber and others. It even makes turns your iPhone into a “walkie talkie” so you can make voice messages. Staying in touch across all chat platforms is a breeze.

8. Dropbox
The name says it all — you can mobilize the ever present need to organize and drop your stuff in a box. In real life, you’d label the box and keep relevant contents in order accordingly. This platform helps bridge the gap between your home and work computers, and keeps your content in tow on the go. Call up presentations, documents and other files in just a few clicks.

9. Spotify
Just an overall fun way to mine your music and get your creative on. Whether you like to play music throughout your day on your desktop, or want to access playlists and quickly pull up songs on the go, Spotify is a streamlined way to enjoy your tunes. Spotify is cool because it allows you to connect with Facebook friends, so you can even show value to a prospect connection by exchanging playlists. Hey — every engagement point counts!

Wondering how to make your content thrive in a mobile world? Read our post on responsive design.

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