Most Recent Entries

Feast on This: A Modern Marketer's Thanksgiving

by Amanda Batista on Wednesday, November 26, 2014 in Marketing Efficiency

As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner...

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Retail Holiday Shopping Trends Highlighted in Two New Research Reports

by Steve Olenski on Monday, November 24, 2014 in Marketing Efficiency

Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a...

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4 Attributes of Your Next Content Marketing Superstar

by Contributor on Friday, November 21, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

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How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]

by Amanda Batista on Thursday, November 20, 2014 in Demand Generation

You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to...

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Movember Your Data! How You Can Support the Cause

by Chloe Basterfield on Wednesday, November 19, 2014 in Marketing Efficiency

This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The great cause got us marketer’s thinking... Getting your marketing...

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How 4 Companies Find and Create Value from Open Data

by Marguerite McNeal on Tuesday, November 18, 2014 in Marketing Efficiency

Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re...

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Tips to Manage the Marketer's Personalisation Dilemma

by Sylvia Jensen on Monday, November 17, 2014 in Marketing Efficiency

Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for...

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Don’t Be Daunted by Data: Modern Marketing Essentials Guide to Data Management [new eBook]

by Jonathan Riemer on Thursday, November 13, 2014 in Marketing Efficiency

For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences....

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