There is no denying 2012 has been a big year for Modern Marketers. You can see it everywhere from the launch of Salesforce.com’s Marketing Cloud to the incredible success of Eloqua Experience 2012. Perfect evidence of this is the apparent boom in Australia, with many analyst numbers and press releases touting growth in digital and media.
At Eloqua we have seen this in the form of increased customers as well as partner growth. We thought it would be interesting to dig a bit deeper and benchmark our Australian customers who have been with us for at least a year against our global customers of at least the same age. Using a few key activity indicators as seen above, it’s clear marketing activity growth in Australia is outpacing growth around the rest of the globe.
If you’re based in or market to the region, be sure your efforts reflect this level of activity because odds are your competitors will be doing the same.
As a Canadian I’m personally not as jealous of the growth as I am of the fact that their summer is just starting and I am seeing the first signs of snowfall!
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