Egan Cheung

Which Industries are Adapting to Changes in Email Marketing?

Which Industries are Adapting to Changes in Email Marketing?

by Egan Cheung on April 15, 2012 in Email marketing
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We took a look at the open, click-through and click-to-open rates amongst customers in select industries ‘actively’ sending email – meaning that every month…

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Which Industry is Growing its Audience Fastest? [CHART]

Which Industry is Growing its Audience Fastest? [CHART]

by Egan Cheung on April 1, 2012 in Marketing Measurement
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One of the key elements to a healthy revenue engine is the ability to increase the audience for your message.  With all other factors…

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Who Goes to SXSW, Anyway? [CHART]

Who Goes to SXSW, Anyway? [CHART]

by Egan Cheung on March 11, 2012 in Marketing Measurement
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SXSW 2012 is under way, and over 5,000 companies have sent over 10,000 delegates to this hugely influential conference with what will almost certainly…

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Why You're Going to Buy More Google AdWords [Chart]

Why You’re Going to Buy More Google AdWords [Chart]

by Egan Cheung on February 26, 2012 in Digital Marketing
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For those that were not already acutely aware, when Google introduced personal search last October, they also encrypted all search terms… when concurrently logged

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What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]

What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]

by Egan Cheung on February 5, 2012 in Marketing Measurement
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This week’s Facebook S-1 filing allowed us to get a glimpse of figures which have been the subject of much speculation over time.  You…

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Chart: How Many Streaming Videos Do We Watch?

Chart: How Many Streaming Videos Do We Watch?

by Egan Cheung on January 29, 2012 in Digital Marketing
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How much streaming video do we watch? Lots.
I compiled some of Nielsen’s reports from October 2009 to December 2011… and plotted a time-lapse

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Chart: Benchmarking Ourselves

Chart: Benchmarking Ourselves

by Egan Cheung on January 22, 2012 in Marketing Measurement
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Eloqua has a very data oriented culture.  Whenever possible, we make decisions only after asking “What does the data tell us?”.
With that in…

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Chart: Where Did Our Twitter Traffic Go?

Chart: Where Did Our Twitter Traffic Go?

by Egan Cheung on January 16, 2012 in Social Media
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Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011?
If so, you aren’t alone.  I was…

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