Joe Chernov

Introducing “The Blog Tree: UK Edition” [Infographic]
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Introducing “The Blog Tree: UK Edition” [Infographic]

by Joe Chernov on April 24, 2012 in Content Marketing
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At Eloqua, two principles guide our content marketing… efforts: “Content as a Service” (content should help people be more productive in their jobs or

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Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory
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Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

by Joe Chernov on April 18, 2012 in Social Media
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Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. Virtually every company in the marketing automation… space –

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Social Business Q&A: 10 Questions with Augie Ray
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Social Business Q&A: 10 Questions with Augie Ray

by Joe Chernov on April 4, 2012 in Social Media
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One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives.
We stumble …

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Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?
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Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

by Joe Chernov on March 28, 2012 in Revenue Performance Management
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These are the questions we asked ourselves as we imagined and developed “What is Revenue Performance Management?…”, the latest video from Eloqua

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The State of Social Marketing
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The State of Social Marketing

by Joe Chernov on March 19, 2012 in Social Media
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Joe Chernov shares his speaker’s notes from the SXSW Interactive panel, titled, “The State of Social Marketing.”

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Scary and Hopeful: The Future of The New York Times
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Scary and Hopeful: The Future of The New York Times

by Joe Chernov on March 12, 2012 in Digital Marketing
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When Jill Abramson was growing up on Manhattan’s upper West Side, her family maintained two subscriptions to The New York Times…. One was

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How to: Mapping Content to the Buyer's Journey
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How to: Mapping Content to the Buyer’s Journey

by Joe Chernov on February 22, 2012 in Content Marketing
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Eloqua’s @Jchernov and @ellehwoulfe explain how to map content marketing to the buyer’s journey in this @JESS3 designed presentation

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How to Balance the Content Marketing Equation
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How to Balance the Content Marketing Equation

by Joe Chernov on February 16, 2012 in Content Marketing
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You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the…

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