Sylvia Jensen

More Holes Than Swiss Cheese: Why Marketing Automation is Still So Controversial
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More Holes Than Swiss Cheese: Why Marketing Automation is Still So Controversial

by Sylvia Jensen on May 17, 2013 in Marketing Efficiency
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The lowdown on this year’s Digital Cream Event in London, and a link to the Marketing Automation Trends briefing.

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5 Ways You Should Be Using Marketing Automation
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5 Ways You Should Be Using Marketing Automation

by Sylvia Jensen on March 18, 2013 in Marketing Efficiency
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A lot is changing in marketing. Here are five ways to roll with the punches by taking advantage of marketing automation.

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What Marketers Need to Deliver the Right Product, Right Place & Right Time
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What Marketers Need to Deliver the Right Product, Right Place & Right Time

by Sylvia Jensen on December 12, 2012 in Digital Marketing
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Right product, right time, right place. What modern marketers need to get it right.

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4 Ways of Measuring Marketing ROI
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4 Ways of Measuring Marketing ROI

by Sylvia Jensen on November 26, 2012 in Marketing Measurement
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Marketing ROI. Everyone wants it, but what does it mean?

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7 Ways Your Sales and Marketing Can Align
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7 Ways Your Sales and Marketing Can Align

by Sylvia Jensen on October 31, 2012 in Sales & Marketing Alignment
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Sales and marketing sometimes feel like they’re on different planets. Here’s how to achieve sales and marketing alignment.

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How to Make Your Data Squeaky Clean
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How to Make Your Data Squeaky Clean

by Sylvia Jensen on October 18, 2012 in Marketing Efficiency
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Data quality is a big issue within most marketing teams. Here are some tips to get it clean and keep it clean.

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5 Behaviors of Successful Modern Marketers
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5 Behaviors of Successful Modern Marketers

by Sylvia Jensen on October 2, 2012 in Digital Marketing
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The hard sell doesn’t work so well. Here are how modern marketers behave.

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