Sylvia Jensen

5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop

by Sylvia Jensen on April 8, 2014 in Marketing Efficiency

The European leg of the Modern Marketing Tour has kicked off! Will we see you in a city near you?

Continue reading

Email and Speed Top the Modern Marketer’s Agenda [Infographic]

by Sylvia Jensen on March 10, 2014 in Email marketing

A visual breakdown of marketers’ challenges, triumphs, and engagement priorities.

Continue reading

Does Your Sales Team Know About the Hidden Sales Cycle?

by Sylvia Jensen on December 6, 2013 in Sales & Marketing Alignment

Some tips to pass along to your sales counterparts…

Continue reading

More Holes Than Swiss Cheese: Why Marketing Automation is Still So Controversial

by Sylvia Jensen on May 17, 2013 in Marketing Efficiency

The lowdown on this year’s Digital Cream Event in London, and a link to the Marketing Automation Trends briefing.

Continue reading

5 Ways You Should Be Using Marketing Automation

by Sylvia Jensen on March 18, 2013 in Marketing Efficiency

A lot is changing in marketing. Here are five ways to roll with the punches by taking advantage of marketing automation.

Continue reading

What Marketers Need to Deliver the Right Product, Right Place & Right Time

by Sylvia Jensen on December 12, 2012 in Digital Marketing

Right product, right time, right place. What modern marketers need to get it right.

Continue reading

4 Ways of Measuring Marketing ROI

by Sylvia Jensen on November 26, 2012 in Marketing Measurement

Marketing ROI. Everyone wants it, but what does it mean?

Continue reading

7 Ways Your Sales and Marketing Can Align

by Sylvia Jensen on October 31, 2012 in Sales & Marketing Alignment

Sales and marketing sometimes feel like they’re on different planets. Here’s how to achieve sales and marketing alignment.

Continue reading