[Chart] Webinars, Data Taking Off In The AppCloud

by Egan Cheung on July 17, 2011 in Marketing Measurement

The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles.  We’ve been curious about what people are most enthusiastic about.

We looked at the total number of apps installed by our customers and found that over 200 Customers have installed apps and used them in over 2100 different types of connections to our partners this quarter.

The most popular type of app? Webinar and Event providers.  But, it seems that marketers are concerned with data quality and augmentation in almost equal measure.

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