The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform the winner of the 2013 CODiE Award for "Best Marketing Automation Solution" category.
Oracle Eloqua’s platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead generation, execute global marketing campaigns, and track and manage campaign performance, including revenue growth. Oracle Eloqua’s platform is one of the first solutions to leverage HTML5 to offer the best user experience.
This year there were 127 finalists overall for the 2013 SIIA CODiE Awards in Software Business categories; there were nominations in 27 Software categories.
In 2012, the Eloqua marketing automation platform also was selected as a winner for Best Sales & Marketing Intelligence in the SIAA 27th Annual CODiE Awards.
The CODiE Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now SIIA, so pioneers of the then-nascent software industry could evaluate and honor each other's work. Since being established in 1986, the CODiE Awards program has recognized more than 1,000 companies for achieving greatness in the software and information industries.
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