Thinking of Starting a Twitter Chat? Read this First.

by Michelle McGinnis on Tuesday, September 13, 2011 in Social Media

Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your...

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Benchmarking On and Off the Court

by Adrian Chang on Monday, September 12, 2011 in Marketing Efficiency

I’m an avid player and follower of tennis. In a previous life, I was also a Marketing Specialist at IBM focused solely on marketing and analytics across its...

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[Chart] Does Klout Impact Conversions?

by Joel Rothman on Saturday, September 10, 2011 in Content Marketing

About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. “You know, for kids”. Today, it’s considered an essential part of...

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Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

by Michelle McGinnis on Friday, September 9, 2011 in Marketing Efficiency

When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? Or does this rule apply to virtual currency as...

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8 Elements to Successfully Scaling Your Global Social Media Strategy

by Michelle McGinnis on Wednesday, September 7, 2011 in Social Media

No social media strategy, if done thoughtfully, is easy. But when you have to scale across a global enterprise, taking into account multiple product lines,...

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4 Reasons Your CMO Will Love Marketing Automation

by Michelle McGinnis on Tuesday, September 6, 2011 in Marketing Measurement

Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Previously the...

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Dreamforce Through the Instagram Lens #DF11

by Michelle McGinnis on Friday, September 2, 2011 in Marketing Efficiency

That's a wrap on another wild Dreamforce. Over 45,000 attendees, hundreds of sessions, tons of booths and plenty of parties. But probably the best way to answer...

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Finding the Love Between Sales & Marketing at Dreamforce [Video]

by Michelle McGinnis on Friday, September 2, 2011 in Sales & Marketing Alignment

The relationship between sales and marketing can be tense, sometimes downright testy. When the numbers aren't there, and the CEO is calling, the finger pointing...

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