Programmatic Audience Development Global Trends [White Paper]

by Amanda Batista on Friday, September 5, 2014 in Marketing Efficiency

The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented...

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7 Copywriting Formulas to Support Online Sales

by Contributor on Thursday, September 4, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Helen Nesterenko, the founder of Writtent.com, the go-to place to find freelance writers and create great...

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4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe

by Amanda Batista on Tuesday, September 2, 2014 in Marketing Efficiency

London calling! We’re gearing up for a very special event, Modern Marketing Experience Europe, 14-16 October 2014. The event agenda is packed full of modern...

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Move Beyond Sales With These Business KPIs

by Contributor on Friday, August 29, 2014 in Marketing Measurement

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...

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How To Chop Up Your Webinar Content

by Contributor on Wednesday, August 27, 2014 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Liz O'Neill, a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and...

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How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

by Contributor on Monday, August 25, 2014 in Marketing Measurement

Editor’s Note: Today’s post comes courtesy of Jessica Groopman (@jessgroopman), a Senior Researcher at Altimeter Group where she conducts research on disruptive...

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Share Your Marketing Success Story! Deadline For The Markie Awards Extended

by Amanda Batista on Friday, August 22, 2014 in Marketing Efficiency

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! Don’t fret if you’ve yet to submit your all-star story! The 2014 Markie...

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How Data Can Be a Competitive Weapon in Your Content Marketing

by Contributor on Wednesday, August 20, 2014 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “42 Rules of...

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