5 Marketing Takeaways From Dreamforce 2014

by Cami Winding on Friday, October 17, 2014 in Marketing Efficiency

Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event.. The high-energy gathering...

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Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe

by Lauren Harper on Friday, October 17, 2014 in Marketing Efficiency

The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. Companies around the globe are beginning...

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Celebrate the 2014 Markie Award Winners!

by Amanda Batista on Thursday, October 16, 2014 in Marketing Efficiency

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners...

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F1 Racing and Data: The Developments, Challenges & Rewards

by Jonathan Riemer on Wednesday, October 15, 2014 in Marketing Efficiency

Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes.  First, there were the stimulating developments around...

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5 London Attractions to Enjoy During Modern Marketing Experience Europe

by Amanda Batista on Monday, October 13, 2014 in Marketing Efficiency

As we gear up for Modern Marketing Experience Europe, 14-16 October, at the Hilton Metrople, we wanted to share some special local scoop. There are some tidbits...

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Q&A with Ann Handley: Because Every Marketer Writes!

by Amanda Batista on Friday, October 10, 2014 in Content Marketing

In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our...

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How Marketers Can Decipher the Data Deluge

by Courtney Buchanan on Wednesday, October 8, 2014 in Marketing Measurement

Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-dr...

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How Axial Ramped Up Deliverability and Measurement Strategies

by Amanda Batista on Monday, October 6, 2014

Getting your marketing messaging strategy off the ground is a critical step in building a solid foundation for your communications, as well as your go-forward...

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