5 London Attractions to Enjoy During Modern Marketing Experience Europe

by Amanda Batista on Monday, October 13, 2014 in Marketing Efficiency

As we gear up for Modern Marketing Experience Europe, 14-16 October, at the Hilton Metrople, we wanted to share some special local scoop. There are some tidbits...

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Q&A with Ann Handley: Because Every Marketer Writes!

by Amanda Batista on Friday, October 10, 2014 in Content Marketing

In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our...

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How Marketers Can Decipher the Data Deluge

by Courtney Buchanan on Wednesday, October 8, 2014 in Marketing Measurement

Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-dr...

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How Axial Ramped Up Deliverability and Measurement Strategies

by Amanda Batista on Monday, October 6, 2014

Getting your marketing messaging strategy off the ground is a critical step in building a solid foundation for your communications, as well as your go-forward...

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7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

by Contributor on Friday, October 3, 2014 in Social Media

Editor’s Note: Today’s post comes courtesy of Carter Hostelley, the Founder and CEO of Leadtail, a social strategy and insights firm. For the past five years, he...

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Modern Marketing Essentials Guide to Content Marketing [New eBook]

by Amanda Batista on Thursday, October 2, 2014 in Content Marketing

It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered....

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Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School

by Contributor on Tuesday, September 30, 2014 in Marketing Efficiency

Editor's Note: Today's post comes courtesy of Nikki Serapio, Manager of Marketing Community at Oracle. This week he’s reporting from Oracle OpenWorld – if...

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What Will Future Marketers Learn in School This Year?

by Steve Olenski on Monday, September 29, 2014 in Marketing Efficiency

If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they...

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