3 Strategic Content Measures Every Marketer Should Take

by Amanda Batista on Wednesday, January 29, 2014

Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of...

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3 More Trigger Marketing Tips To Improve Engagement

by Contributor on Monday, January 27, 2014 in Marketing Efficiency

Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about...

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3 Advocate Marketing Takeaways From The Bammie Awards

by Heather Foeh on Friday, January 24, 2014 in Marketing Efficiency

One of my very favorite things I enjoy about my role as head of customer culture for Oracle Eloqua’s customers is working on our Markie Awards each year. I love...

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The Value of Low Effort Content

by Dante Cook on Thursday, January 23, 2014

Here's a great quote from Zig Ziglar:  "The greatest selling tactic in history is the Similar Situation".   "Tell me how you have solved a problem exactly like...

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10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

by Amanda Batista on Wednesday, January 22, 2014 in Digital Marketing

The start of the New Year in the marketing industry is a particularly exciting time. By now you’ve likely seen a bunch of forecast-related content, which...

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How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey

by Michelle McGinnis on Tuesday, January 21, 2014 in Revenue Performance Management

Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. While it can seem like a challenge to...

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Are Your Prospects "Friending" Other Social Media Networks? [CHART]

by Andrew Stivelman on Monday, January 20, 2014 in Marketing Efficiency

As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as...

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3 Steps to Connect With Decision Makers Through Digital and Human Touch Marketing

by Contributor on Friday, January 17, 2014 in Digital Marketing

Editor's Note: Jeff Kalter is CEO of 3D2B, a global business-to-business telemarketing company that bridges the divide between marketing and sales. He leads...

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