How to Get Away Without Leaving Your Demand Gen Behind

by Jonathan Riemer on Thursday, June 12, 2014 in Marketing Efficiency

Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Trouble is, for even the most modern of marketers,...

Continue reading

Marketing Engagement Lessons From The B-52s

by Amanda Batista on Wednesday, June 11, 2014 in Marketing Efficiency

The B-52s are “The World’s Greatest Party Band.” They’ve sold more than 20 million albums over their 35 years together, and, thanks to their high energy and...

Continue reading

3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune

by Amanda Batista on Tuesday, June 10, 2014 in Marketing Efficiency

The quintessential “What B2B can learn from B2C” blog post never gets old. Consumer focused brands can and do teach us a great deal about how to improve our...

Continue reading

Defining the Modern Marketer: Why Grit Matters Most

by Contributor on Monday, June 9, 2014 in Marketing Efficiency

Editor’s Note: Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. He joined Oracle as part of its...

Continue reading

Content Marketing Lessons From The New York Times Innovation Report

by Steve Olenski on Friday, June 6, 2014 in Content Marketing

It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. The report, penned by internal Times’...

Continue reading

Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]

by Jonathan Riemer on Thursday, June 5, 2014 in Import Testing

While it’s always a good practice to clean out your database from time to time, you can bet there are always some valuable contacts hidden amongst the stale....

Continue reading

How Do You Like Your City? An Insider’s Guide to San Francisco During Interact 2014

by Amanda Batista on Wednesday, June 4, 2014 in Import Testing

Have you heard the news? We’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during Interact 2014: A Modern...

Continue reading

How Do You Like Your City? An Insider’s Guide to San Francisco During Interact 2014

by Amanda Batista on Wednesday, June 4, 2014 in Marketing Efficiency

Have you heard the news? We’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during Interact 2014: A Modern...

Continue reading
16 17 18 19 20 21 22 23 24 ... 159