What Kind Of Marketing Superhero Are You? [Quiz]

by Amanda Batista on Friday, February 28, 2014 in Import Testing

Are you moving marketing mountains for your organization? You probably are, and then some! While the lack of budgets or resources can rain on any marketer’s...

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4 Content Marketing Metrics Trends and Best Practices

by Amanda Batista on Wednesday, February 26, 2014 in Marketing Measurement

Nothing seems to brings marketers more joy (or stress) than metrics and measurement. In the report – Eloqua Community: The State of Content Marketing 2014, we...

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Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

by Kevin Akeroyd on Monday, February 24, 2014 in Targeting & Segmentation

Today Oracle announced plans to acquire BlueKai, to extend the Oracle Marketing Cloud with Data Management. As part of our evolving commitment to helping...

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Take Your Questions To The 'Targeting' Twitter Chat

by Contributor on Monday, February 24, 2014 in Targeting & Segmentation

Editor's Note: Today's post comes courtesy of Rob Heerdegen, a Senior Marketing Automation Specialist, at Eloqua. Rob works with a number of key accounts, from...

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Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook

by Amanda Batista on Thursday, February 20, 2014 in Targeting & Segmentation

The days of “speeds and feeds” driving discussions are over, as there has been a major transformation in how business and value are defined. These changes, as...

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The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

by Amanda Batista on Wednesday, February 19, 2014 in Content Marketing

Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ...

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6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour

by Contributor on Monday, February 17, 2014 in Marketing Efficiency

Editor's Note: Today's post comes courtesy of Sean Callahan, marketing director at Bizo and editor of Digital Marketing Remix. He joined Bizo in 2012 after more...

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10 Ways To Show Your Customers Love

by Amanda Batista on Friday, February 14, 2014 in Marketing Efficiency

Marketing organizations focus on building relationships with new audiences, but it's important that we always nurture the members of our existing communities,...

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