3 Highlights From the 'Conversion' Twitter Chat

by Michelle McGinnis on Friday, May 2, 2014 in Import Testing

Our third #EloquestionsTwitter chat saw Arpine Babloyan, Sr. Manager of Online Demand Generation and Lead Management at Avid, help modern marketers around the...

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Introducing the Oracle Marketing Cloud

by Kevin Akeroyd on Wednesday, April 30, 2014 in Import Testing

We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. But,...

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How to Focus Your Marketing Messaging on What People Really Want

by Konrad De Ruttie on Monday, April 28, 2014 in Import Testing

Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about...

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4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

by Michelle McGinnis on Friday, April 25, 2014 in Import Testing

Are you reporting on the right information to support your organization's efforts, and more importantly, maximized experiences with your brand? While it may seem...

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4 Steps to Maximize Your Marketing Data

by Konrad De Ruttie on Thursday, April 24, 2014 in Import Testing

Editor's Note: Today's post comes courtesy of Cassie Hrushesky, Product Marketing Manager for Bluewolf's Marketing Service and Customer Service Practice. Follow...

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The What, How, and WOW Factor of Effective Conversion

by Konrad De Ruttie on Wednesday, April 23, 2014 in Import Testing

Today’s post comes courtesy of Arpine Babloyan, Sr. Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing...

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4 Must Dos For Sales and Marketing Pros

by Melissa Madian on Monday, April 21, 2014 in Import Testing

“I know I need to be unique and different when talking to customers; but I don’t know how?” I had just finished running a sales training session for a group of...

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5 Tips For Improving Your Social Media ROI

by Lauren Harper on Friday, April 18, 2014 in Import Testing

According to Social Media Examiner, 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to...

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