The State of Content Marketing 2014 [Infographic]

by Michelle McGinnis on Wednesday, February 12, 2014 in Content Marketing

Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Together with our friends at LookBook HQ we sought to benchmark...

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Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

by Amanda Batista on Tuesday, February 11, 2014 in Marketing Efficiency

While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year...

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The C.U.R.V.E Method For Engaging Email Subject Lines

by Contributor on Friday, February 7, 2014 in Email marketing

Editor's Note: Today's post comes courtesy of Alex Williams, Creative Director & Digital Strategy Director at Trendline Interactive, a full service team that...

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How Do You Work Content Into Your Marketing Mix? [New benchmark report]

by Amanda Batista on Wednesday, February 5, 2014 in Content Marketing

There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen...

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4 Key Marketing Technology Takeaways From A Forrester Wave

by Amanda Batista on Tuesday, February 4, 2014 in Marketing Efficiency

2014 is poised to be an exciting year for marketing technology. The surge of connection points that marketers are managing — while challenging to navigate —...

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8 Takeaways From MediaPost’s Social Media Insider Summit

by Erick Mott on Sunday, February 2, 2014 in Social Media

When social business doors swing open, expectations go up.  During the Social Media Insider Summit 2014 held at the South Seas Island Resort, I was reminded of a...

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How Marketers Are Managing The Buyer Journey [Infographic]

by Contributor on Friday, January 31, 2014 in Demand Generation

Editor’s Note: Today’s post comes courtesy of Jen Agustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. There’s no denying it—today’s B2B...

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3 Strategic Content Measures Every Marketer Should Take

by Amanda Batista on Wednesday, January 29, 2014

Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of...

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