Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

by Contributor on Wednesday, March 5, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Joe Cardillo, who  works for design marketplace startup Visually, assisting with key client and...

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3 Digital Marketing Themes Explored At TFM&A in London

by Lauren Harper on Tuesday, March 4, 2014 in Import Testing

Gartner predicts that by 2017 it will be marketing, not IT, that will be spending the most money on technology. This prediction seemed to be validated at the TFM...

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Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe

by Amanda Batista on Monday, March 3, 2014 in Marketing Efficiency

Looking to add another thought leadership notch to your marketing maven belt? Perhaps your team moved marketing mountains this past year and you’re looking for...

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What Kind Of Marketing Superhero Are You? [Quiz]

by Amanda Batista on Friday, February 28, 2014 in Import Testing

Are you moving marketing mountains for your organization? You probably are, and then some! While the lack of budgets or resources can rain on any marketer’s...

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4 Content Marketing Metrics Trends and Best Practices

by Amanda Batista on Wednesday, February 26, 2014 in Marketing Measurement

Nothing seems to brings marketers more joy (or stress) than metrics and measurement. In the report – Eloqua Community: The State of Content Marketing 2014, we...

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Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

by Kevin Akeroyd on Monday, February 24, 2014 in Targeting & Segmentation

Today Oracle announced plans to acquire BlueKai, to extend the Oracle Marketing Cloud with Data Management. As part of our evolving commitment to helping...

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Take Your Questions To The 'Targeting' Twitter Chat

by Contributor on Monday, February 24, 2014 in Targeting & Segmentation

Editor's Note: Today's post comes courtesy of Rob Heerdegen, a Senior Marketing Automation Specialist, at Eloqua. Rob works with a number of key accounts, from...

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Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook

by Amanda Batista on Thursday, February 20, 2014 in Targeting & Segmentation

The days of “speeds and feeds” driving discussions are over, as there has been a major transformation in how business and value are defined. These changes, as...

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