8 Key Business Takeaways From Yahoo! CEO Marissa Mayer

by Lauren Harper on Wednesday, November 20, 2013 in Marketing Efficiency

This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco. Expected to draw a whopping 135,000 attendees, the Salesforce.com annual...

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3 Steps to Implementing a Content Calendar

by Clayton Stobbs on Tuesday, November 19, 2013 in Content Marketing

Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause....

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LinkedIn is for B2B Content Marketing

by Kaila Garrison on Monday, November 18, 2013 in Content Marketing

According to research from Content Marketing Institute founder Joe Pulizzi, LinkedIn is the only platform the majority (62 percent) of B2B marketers consider to...

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Engagement Strategies For Always On, Multichannel Marketing [New Guide]

by Michelle McGinnis on Monday, November 18, 2013 in Digital Marketing

By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement...

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What Makes a Tweet Engaging? [CHART]

by Joel Rothman on Monday, November 18, 2013 in Social Media

With the Twitter IPO, successfully behind us, we decided to analyze over the past week what makes a tweet successful. Twitter offers some interesting analytics,...

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Activating Your Content Team

by Kaila Garrison on Friday, November 15, 2013 in Content Marketing

Generating content with regularity to build an audience is difficult – we all know that. What most marketers do not realize is that their content team...

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Marketing Automation Simplified [Slide Deck]

by Michelle McGinnis on Friday, November 15, 2013 in Marketing Efficiency

Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare ...

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Tips for Hiring Freelance Designers

by Kaila Garrison on Thursday, November 14, 2013 in Content Marketing

Design is a key element of content marketing. Whether you are creating infographics (like this What Works in B2B vs B2C infographic), animations, white...

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