How To Build Sustainable Relationships With Your Advocates

by Contributor on Wednesday, November 13, 2013 in Marketing Efficiency

Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive, the advocate marketing experts. This post is the third in a...

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CTA Header Best Practices

by Kaila Garrison on Wednesday, November 13, 2013 in Content Marketing

Putting a call to action in the header image of a website or email will increase the likelihood that the user will take the desired action. But what does a good...

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Sell Content Marketing to Your CEO

by Kaila Garrison on Monday, November 11, 2013 in Content Marketing

Content marketing is a valuable asset in any marketer’s toolkit – but how do you sell the concept to your CEO? Chances are good your marketing strategy already...

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How Marketing Teams Can Support Their Sales Reps' Good Habits [Infographic]

by Amanda Batista on Monday, November 11, 2013 in Sales & Marketing Alignment

We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator —...

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How Do You Produce More Interesting Content? [CHART]

by David Rudolph on Sunday, November 10, 2013 in Content Marketing

While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The quantity versus...

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Why Content Marketing Matters

by Lee Jorgenson on Friday, November 8, 2013 in Content Marketing

Content marketing is nothing new, but it is much more of a focus in digital marketing.  The basic concept is to provide valuable content to your market and...

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What the Twitter IPO Means for Marketers

by Erick Mott on Friday, November 8, 2013 in Social Media

I can only imagine what it was like on the New York Stock Exchange floor yesterday as TWTR took flight -- at the beginning of its trading period -- with an 89%...

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When Should You Start Holiday Messaging In Your Content Marketing?

by Melanie Cummings on Friday, November 8, 2013

It’s never too early to start weaving holiday messaging into your marketing efforts … right? Wrong. While it’s never really too early for marketers to start...

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