Content Marketing Basics: What is Cost Per Lead?

by Content Marketing Group on Friday, December 6, 2013 in Content Marketing

When it comes to content marketing, one of the most important metrics to measure the results of your efforts is cost per lead, a metric that tells you how much...

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Does Your Sales Team Know About the Hidden Sales Cycle?

by Sylvia Jensen on Friday, December 6, 2013 in Sales & Marketing Alignment

We’ve all heard the statistic that 67% of the sales cycle is complete BEFORE the buyer ever speaks to a sales person.  In the ‘old days’ the sales person really...

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Content Marketing Strategy: Using ClicktoTweet to Market Your Marketing

by Dante Cook on Thursday, December 5, 2013

One of the greatest lessons that I have learned from Jay Baer is to "Market Your Marketing".  In my latest post, What is Your Content's Klout Score, I missed a...

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Five New Year’s Blogging Resolutions

by Content Marketing Group on Wednesday, December 4, 2013 in Content Marketing

In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging...

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A Look at the Future of Social Marketing Automation

by Contributor on Wednesday, December 4, 2013 in Social Media

Editor's Note: Today's post comes courtesy of Nikki Serapio, the Manager of Marketing Community at Oracle. His job is to raise the voices and share the stories...

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Get the Most Out of Old Content

by Kaila Garrison on Tuesday, December 3, 2013 in Content Marketing

It takes an incredible amount of work to generate content that moves your audience, from strategizing and planning, to creating and building, to publishing and...

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How to Generate More Opt-ins With Your Email Marketing Campaign

by Contributor on Monday, December 2, 2013 in Demand Generation

Today’s blog post comes courtesy of  Christina Oswald, Senior Content Writer/Marketing Specialist at PropelGrowth, a B2B financial services marketing firm in...

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Selling Content Marketing to the C-Suite

by Kaila Garrison on Wednesday, November 27, 2013 in Content Marketing

    How do you sell the idea of content marketing to the decision makers in your C-suite? Company leaders are leery of tactics they don’t understand -- and...

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