Should You Start Vlogging?

by Kaila Garrison on Thursday, December 19, 2013 in Content Marketing

Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the shift of the online experience to...

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How The Chicago Bears Elevate Fan Engagement

by Michelle McGinnis on Wednesday, December 18, 2013 in Digital Marketing

As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge. Although the football club did not spend a lot of time focused...

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Promoting Contests With Content

by Kaila Garrison on Tuesday, December 17, 2013 in Content Marketing

Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme, identifying...

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Can Google Hummingbird Work For Your Content?

by Kaila Garrison on Monday, December 16, 2013 in Content Marketing

In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the...

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10 Industries That Make Marketing Eventful [CHART]

by Pierre Custeau on Monday, December 16, 2013 in Marketing Efficiency

At a manufacturing industry roundtable during our last Eloqua Experience event, a major electrical component manufacturer shared their experience with mailing...

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4 Ways to Kill Your Content Marketing (Before You Even Get Started)

by Kaila Garrison on Friday, December 13, 2013

Want to know how you can kill your content marketing strategy before anything is ever published? Check out these four common mistakes people make. The good news...

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Tips To Enhance Your Email Deliverability

by Contributor on Friday, December 13, 2013 in Email marketing

Editor’s Note: Today’s post comes courtesy of Brian Hansford, Director of Client Services at Heinz Marketing, where he manages marketing automation practice and...

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Owned, Earned and Paid Media 101

by Content Marketing Group on Thursday, December 12, 2013 in Content Marketing

The widespread adoption of owned media strategies for companies both large and small is increasing integral and becoming the norm. But do you know what it is,...

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