4 Key Marketing Technology Takeaways From A Forrester Wave

by Amanda Batista on Tuesday, February 4, 2014 in Marketing Efficiency

2014 is poised to be an exciting year for marketing technology. The surge of connection points that marketers are managing — while challenging to navigate —...

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8 Takeaways From MediaPost’s Social Media Insider Summit

by Erick Mott on Sunday, February 2, 2014 in Social Media

When social business doors swing open, expectations go up.  During the Social Media Insider Summit 2014 held at the South Seas Island Resort, I was reminded of a...

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How Marketers Are Managing The Buyer Journey [Infographic]

by Contributor on Friday, January 31, 2014 in Demand Generation

Editor’s Note: Today’s post comes courtesy of Jen Agustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. There’s no denying it—today’s B2B...

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3 Strategic Content Measures Every Marketer Should Take

by Amanda Batista on Wednesday, January 29, 2014

Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of...

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3 More Trigger Marketing Tips To Improve Engagement

by Contributor on Monday, January 27, 2014 in Marketing Efficiency

Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about...

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3 Advocate Marketing Takeaways From The Bammie Awards

by Heather Foeh on Friday, January 24, 2014 in Marketing Efficiency

One of my very favorite things I enjoy about my role as head of customer culture for Oracle Eloqua’s customers is working on our Markie Awards each year. I love...

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The Value of Low Effort Content

by Dante Cook on Thursday, January 23, 2014

Here's a great quote from Zig Ziglar:  "The greatest selling tactic in history is the Similar Situation".   "Tell me how you have solved a problem exactly like...

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10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

by Amanda Batista on Wednesday, January 22, 2014 in Digital Marketing

The start of the New Year in the marketing industry is a particularly exciting time. By now you’ve likely seen a bunch of forecast-related content, which...

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