Webinar with Jay Baer: The 9 most horrifying content marketing misunderstandings

by Chris Moody on Tuesday, October 29, 2013 in Content Marketing

Join Jay Baer and I as we dive into the 9 most horrifying misunderstandings about content marketing. Learn how to avoid being in a similar scary situation this...

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Memories From Eloqua Experience 2013 (Slideshow)

by Michelle McGinnis on Tuesday, October 29, 2013 in Content Marketing

More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content,...

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Answering 3 common questions on creating collaborative content

by Chris Moody on Monday, October 28, 2013 in Content Marketing

All of us at Compendium have been stressing this for years: a high volume of collaborative content is a much better strategy than a small number of extremely...

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5 Easy Ways To Drive Traffic To Your Blog

by Clayton Stobbs on Monday, October 28, 2013 in Content Marketing

One of the most important things you can do as a brand is publish content. You do this so you can potentially convert more audience, right? One of the most...

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3 Key Takeaways From Megan Heuer's Sales and Marketing Therapy Session

by Erick Mott on Monday, October 28, 2013 in Sales & Marketing Alignment

It is no mystery that sales and marketing teams often don’t see eye-to-eye when it comes to lead quality and conversion. Marketing automation helps teams...

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Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]

by Andrew Stivelman on Sunday, October 27, 2013 in Marketing Efficiency

Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be...

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How to Visualize Your Content Marketing and Prove its Value

by Chris Moody on Friday, October 25, 2013 in Content Marketing

In the era of “Big Data,” marketers need to be more strategic with the information they collect and can access. But it’s overwhelming trying to get your arms...

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Who Took Home a 2013 Markie Award?

by Michelle McGinnis on Friday, October 25, 2013 in Marketing Efficiency

Oracle Eloqua customers are ramping up their sophisticated use of technology to become the ultimate modern marketing heroes at their organizations. Simple put: I...

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