How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]

by Amanda Batista on Thursday, November 20, 2014 in Demand Generation

You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to...

Continue reading

Movember Your Data! How You Can Support the Cause

by Chloe Basterfield on Wednesday, November 19, 2014 in Marketing Efficiency

This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The great cause got us marketer’s thinking... Getting your marketing...

Continue reading

How 4 Companies Find and Create Value from Open Data

by Marguerite McNeal on Tuesday, November 18, 2014 in Marketing Efficiency

Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re...

Continue reading

Tips to Manage the Marketer's Personalisation Dilemma

by Sylvia Jensen on Monday, November 17, 2014 in Marketing Efficiency

Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for...

Continue reading

Don’t Be Daunted by Data: Modern Marketing Essentials Guide to Data Management [new eBook]

by Jonathan Riemer on Thursday, November 13, 2014 in Marketing Efficiency

For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences....

Continue reading

3 SEO Basics for Content Marketers

by Chloe Basterfield on Wednesday, November 12, 2014 in Content Marketing

Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. Over...

Continue reading

Tips for Driving Engagement with 'Snackable' Content Marketing [infographic]

by Sylvia Jensen on Tuesday, November 11, 2014 in Content Marketing

Content marketing drives a great deal of our core marketing communications. But doing it well, and driving results, is easier in theory than in practice!...

Continue reading

Using Data For More Strategic Video Marketing (Webcast)

by Steve Olenski on Monday, November 10, 2014 in Marketing Efficiency

Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need...

Continue reading
1 2 3 4 5 6 7 8 9 ... 156