Leading in Change: CMO Leadership Series

by Contributor on Friday, November 1, 2013 in Marketing Efficiency

Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia. The world of the CMO is changing. This ‘CMO 2.0’ requires a...

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Halloween Tricks & Marketing Treats to Engage Customers

by Kaila Garrison on Thursday, October 31, 2013 in Content Marketing

Halloween is one of those holidays that’s fun no matter what age you are. Kids get to dress up and walk around and gather free candy. Adults get to pretend to...

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Make Better Use of Your Content with a Single Tool for Content Marketing

by Kaila Garrison on Wednesday, October 30, 2013 in Content Marketing

Unless you’ve had your head under a rock, you’ve heard all the talk about Big Data. But many marketers don’t have the luxury of giving Big Data a single thought...

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3 Answers to Important Questions About Creating Collaborative Content

by Contributor on Wednesday, October 30, 2013 in Content Marketing

Editor's Note: Today's post comes courtesy of Chris Moody, VP Marketing at Compendium, a content marketing platform to support process management.  All of us at...

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4 Must-Attend Content Marketing Conferences 2014

by Kaila Garrison on Tuesday, October 29, 2013 in Content Marketing

It is never too early to be thinking about the conferences you and your team will be attending next year. Here is our top four must-attend content marketing...

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Webinar with Jay Baer: The 9 most horrifying content marketing misunderstandings

by Chris Moody on Tuesday, October 29, 2013 in Content Marketing

Join Jay Baer and I as we dive into the 9 most horrifying misunderstandings about content marketing. Learn how to avoid being in a similar scary situation this...

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Memories From Eloqua Experience 2013 (Slideshow)

by Michelle McGinnis on Tuesday, October 29, 2013 in Content Marketing

More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content,...

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Answering 3 common questions on creating collaborative content

by Chris Moody on Monday, October 28, 2013 in Content Marketing

All of us at Compendium have been stressing this for years: a high volume of collaborative content is a much better strategy than a small number of extremely...

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