How to Use Holidays In Your Content Marketing (Even the Weird Ones)

by Melanie Cummings on Thursday, December 12, 2013 in Content Marketing

*All dates are for the 2014 calendar year. Everyone knows that Valentine’s Day is in February, but did you know that February is also National Heart Month?...

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Business Process Management Built to Last

by Kaila Garrison on Thursday, December 12, 2013 in Content Marketing

In just a few years, the “social media manager” job title has come into existence, changed and then changed again. Chances are it will continue to change as...

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5 Ways to Boost Your Marketing Accountability and Credibility

by Contributor on Wednesday, December 11, 2013 in Marketing Efficiency

Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their...

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How to Target Persona Sasquatches

by Kaila Garrison on Tuesday, December 10, 2013 in Content Marketing

Have you ever thought about why no one has ever seen a sasquatch in Central Park? Since the first recorded sighting of a sasquatch in the 1920s, the vast majority...

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Using Email to Generate B2B Leads

by Kaila Garrison on Monday, December 9, 2013 in Content Marketing

Email is one of the most effective ways to capture customer attention, add value and create a qualified funnel of prospects. But the basics of generating business...

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Do You Have Zombies in Your Sales Pipeline?

by Contributor on Sunday, December 8, 2013 in Lead Nurturing

Editor's Note: Today's post comes courtesy of Mike McKinnon, Director of Marketing Operations at ReadyTalk, where he manages demand generation strategy and...

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Content Marketing Basics: What is Cost Per Lead?

by Content Marketing Group on Friday, December 6, 2013 in Content Marketing

When it comes to content marketing, one of the most important metrics to measure the results of your efforts is cost per lead, a metric that tells you how much...

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Does Your Sales Team Know About the Hidden Sales Cycle?

by Sylvia Jensen on Friday, December 6, 2013 in Sales & Marketing Alignment

We’ve all heard the statistic that 67% of the sales cycle is complete BEFORE the buyer ever speaks to a sales person.  In the ‘old days’ the sales person really...

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