Identifying Your Content Strategy and Roles for the New Year

by Kaila Garrison on Monday, December 23, 2013 in Content Marketing

As we usher in a new year, it’s time to take a look at your ongoing content marketing needs, including strategy, your content team and metrics. The new year...

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'Tis The Season For Engaging Email Marketing Tips

by Amanda Batista on Monday, December 23, 2013 in Email marketing

These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! Online retailers are hard at work to deliver compelling...

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Are Healthcare Companies Successful Driving Awareness in the Dawn of Healthcare Reform? [CHART]

by Peter Rojas on Sunday, December 22, 2013 in Marketing Efficiency

After all the mixed news about healthcare.gov and healthcare reform, we sought to find out how different healthcare industry marketers performed in the dawn of...

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Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

by Kevin Akeroyd on Saturday, December 21, 2013 in Digital Marketing

Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and...

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How Cloud Connectors Can Guide Your Campaign Strategy

by Contributor on Friday, December 20, 2013 in Digital Marketing

Editor's Note: Today's post comes courtesy of Brandi Starr, the enthusiastic quirky modern marketer and true EloQUEEN, AKA Senior Marketing Manager at Sage....

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Anatomy of an Effective White Paper

by Content Marketing Group on Friday, December 20, 2013 in Content Marketing

White papers are a great way to generate leads and to gauge the buyer lifecycle of your potential customer. They are also good for establishing your company as...

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Should You Start Vlogging?

by Kaila Garrison on Thursday, December 19, 2013 in Content Marketing

Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the shift of the online experience to...

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How The Chicago Bears Elevate Fan Engagement

by Michelle McGinnis on Wednesday, December 18, 2013 in Digital Marketing

As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge. Although the football club did not spend a lot of time focused...

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