How to Generate More Opt-ins With Your Email Marketing Campaign

by Contributor on Monday, December 2, 2013 in Demand Generation

Today’s blog post comes courtesy of  Christina Oswald, Senior Content Writer/Marketing Specialist at PropelGrowth, a B2B financial services marketing firm in...

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Selling Content Marketing to the C-Suite

by Kaila Garrison on Wednesday, November 27, 2013 in Content Marketing

    How do you sell the idea of content marketing to the decision makers in your C-suite? Company leaders are leery of tactics they don’t understand -- and...

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The Lifecycle of a Blog Post

by Kaila Garrison on Wednesday, November 27, 2013 in Content Marketing

Once a blog post gets published, it gets clicks for a few hours – or if you’re lucky, a few days – and then it’s done for … right? Not if you’ve got the right...

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10 Marketing Tools We’re Thankful For

by Amanda Batista on Wednesday, November 27, 2013 in Marketing Efficiency

Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in...

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Tips to Manage 'Always-On' Nurturing

by Contributor on Monday, November 25, 2013 in Lead Nurturing

Editor's Note: Today's post comes courtesy of Amanda Halle, the senior manager, online marketing programs at Bizo, which specializes in business audience...

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Is Your Organization Prepared For Mobile Marketing? [CHART]

by John Katsoulis on Sunday, November 24, 2013 in Marketing Efficiency

Disruptive technologies can both transform and reshape user behavior in ways, and speeds that we have not seen in the past.  In the same way the...

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Understanding Your Audience Persona

by Kaila Garrison on Friday, November 22, 2013 in Content Marketing

    Content marketing is quickly becoming the de facto marketing solution for viable brands. The key to successful content marketing is obviously great,...

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Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]

by Amanda Batista on Friday, November 22, 2013 in Content Marketing

This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping inspire...

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