How Do You Produce More Interesting Content? [CHART]

by David Rudolph on Sunday, November 10, 2013 in Content Marketing

While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The quantity versus...

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Why Content Marketing Matters

by Lee Jorgenson on Friday, November 8, 2013 in Content Marketing

Content marketing is nothing new, but it is much more of a focus in digital marketing.  The basic concept is to provide valuable content to your market and...

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What the Twitter IPO Means for Marketers

by Erick Mott on Friday, November 8, 2013 in Social Media

I can only imagine what it was like on the New York Stock Exchange floor yesterday as TWTR took flight -- at the beginning of its trading period -- with an 89%...

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When Should You Start Holiday Messaging In Your Content Marketing?

by Melanie Cummings on Friday, November 8, 2013

It’s never too early to start weaving holiday messaging into your marketing efforts … right? Wrong. While it’s never really too early for marketers to start...

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What Should a B2B Brand Voice Sound Like on Twitter?

by Kaila Garrison on Thursday, November 7, 2013 in Content Marketing

A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and...

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Content That Makes Big Brands Feel Personal

by Kaila Garrison on Wednesday, November 6, 2013

Why is it some big brands are beloved by consumers and others are hated on all accounts? How do some big brands seem to form a personal connection with you...

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4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships

by Amanda Batista on Wednesday, November 6, 2013 in Marketing Efficiency

If we surveyed 100 people at random  à la “Family Feud” asking them to name a motorcycle brand, results would likely skew Harley Davidson. Even if you don’t...

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Benefits and Risks of Scheduling Content

by Kaila Garrison on Tuesday, November 5, 2013 in Content Marketing

Compendium’s content marketing platform allows you to create a content calendar and social promotions of your content. Functionally, it’s great and many...

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